Advanced Diploma in Fashion Marketing

Advanced Diploma in Fashion Marketing

Program Description

This course tailored to blend creative fashion knowledge with a soild grounding of business, marketing, and contextual studies.
Students will learn to understand how product, customer, and market force intergrate.
They will also be introduced to new challenges, technologies, and issues facing the fashion industry. They will learn about buyingand merchandising practices, conceptualisation, and the development of effective brand management strategies to execute advertising and promotional activities.

Course Focus
Students will also acquire the skills to develop, promote, advertise and retail-necessary for succeeding in the industry.
With an understanding of traditional marketing and new technologies, our graduates make their mark as innovative design prenuers.

Program curriculum
Module 1 : INTRO TO THE FASHION BUSINESS

* Intro. To Colour Theory
* Fashion Industry: Design & Marketing
* History of Fashion & Connection

In this semester, students will be introduced to Colour Theory. The next segment touches on Design and Marketing in Fashion Industry This module will also offer a history of the styles in furniture, fashion, interiors, the decorative arts, and painting, and examine the fascinating links to be made between the various design movements.

Module 2 : CONSUMER MOTIVATION IN FASHION

* Introduction To Fashion Marketing
* Global Marketing
* Fashion Textile Survey with Critical Reading & Writing

This semester will teach students how to develop and implement marketing strategies. Module will also focus on creating a global marketing plan for a domestic fashion company. International business relationships -- economic, cultural, & legal practices are examined. Also a comprehensive survey of fabrics used in apparel, sources, materials trends, trends and forecasts will be covered.

Module 3 : MERCHANDISING PLANNING & CONTROL

* Specialty Market
* Merchandising Math

This course is an overview of specialised markets within the fashion industry. Students will develop the necessary skills required to promote fashion products to these markets. Combining with Merchandising and Merchandising Math that provides students with a strong understanding of merchandising math

Module 4 : DESIGN COMMUNICATION & TECHNOLOGIES

* Fashion CAD
* Principles of Design & Communication
* Multimedia with Critica Reading & Writing

This module aims to identify the concepts of CAD (Computer Aided Design) widely use in Fashion Industry that lays the basis of Adobe Photoshop and Illustrator. Students will also get to explore the very fundamentals and principles of visual communication, Introduction to the key elements of Multimedia such as graphics, animations as well as tools to create multimedia application. Students will be assigned to complete a major research paper on a major fashion market.

Module 5 : FASHION BUSINESS PRACTICE

* Marketing Management & Strategies
* Process & Skills: Marketing
* Global Policies: Fashion

In this semester, students will be introduced to Marketing Management which focus on managing the marketing function and challenges students to analyze and making strategic decisions through case studies and assignments.

Module 6 : MERCHANDIDING PRINCIPLES & TECHNIQUES

* Import/ Export
* Retailing
* Merchandising Workshop

This course teaches the art of importing and exporting apparel and textiles. This is followed by a module that examines the retail formulas and principles of retail store´s supply and demand of merchandise requirements.

Module 7 : BRAND STRATEGIES & COMMUNICATION

* Fashion Show Production & PR
* Advertising & Promotion
* Social Compliance: Apparel & Textiles

This course is an overview of fashion shows production and public relations.
The module will also introduce students to both the theory and practice of advertising This course will examine manufacturing from social, political and economic point of view.

Module 8 : PRODUCT DEVELOPMENT

* Account in Marketing
* Visual Merchandising
* Internship & Graduation Portfolio

The module is designed for students to gain further understanding of financial statements through thorough examination of each section. Students will understand the importance of visual merchandising. Students will be attached to a month internship to local based merchandising company with completion of daily journals, oral presentations and written reports. This is followed by the choice of a research topic in support of the theme of their final year collection and the preparation of portfolio.