Advanced Diploma in Mass Media:Advertising

Advanced Diploma in Mass Media:Advertising

Advanced Diploma in Mass Media is a programme that is specially designed to meet international standards. A practical, hands-on, career making course, it will catapult students into the lucrative and most sought after professions today: Advertising, Multimedia Journalism and the Entertainment industry.

The Syllabus

The syllabus has been specially devised after extensive research and discussions with eminent professionals from the industry. And invaluable feedback from the corporations that are always on the prowl for talent.

Topics:

1. Business of Advertising
2. Business of Journalism
3. Business of Entertainment
4. Marketing Management
5. Finance, Budgeting and Costing
6. Relationship Management
7. Strategic Management
8. Media Sales
9. Project Management
10. Communication Skills
11. Media Convergence - IMC

Practical Sessions:

1. Editing Sense
2. Presentation Techniques
3. Multimedia Creations

ADVERTISING

Topics:

1. Advanced Brand Management
2. Advanced Advertising Research
3. Advanced Media Planning
4. Advanced Public Relations
5. Print Advertising
6. Radio Advertising
7. Internet Advertising & Blogs
8. Film & Television Advertising Management
9. Corporate & Brand Identity
10. Direct Marketing
11. Media Laws & IPR - II
12. Integrated Marketing Communications

Practical Sessions:

1. Famous Ads - Critique & Cases
2. Final Project Submission
3. Planning Software (Advanced)
4. Research Software (Advanced)