Advanced Diploma in Mass Media:Advertising

Mumbai Educational Trust Bandra
In Mumbai

Price on request
You can also call the Study Centre
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Important information

  • Diploma
  • Mumbai
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Bandra Reclamation, Opp. Lilavati Hospital Bandra(W) , 400050, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Graduate in any discipline from a recognised university with minimum 50% at graduation. Those who are appearing for final examination in the current year can also apply. However, they must produce documnentary evidence of having passed the examination, on or before commencement of the programme, failing which thier admission will be liable for cancellation and fees will not be refunded.

Course programme

Advanced Diploma in Mass Media:Advertising

Advanced Diploma in Mass Media is a programme that is specially designed to meet international standards. A practical, hands-on, career making course, it will catapult students into the lucrative and most sought after professions today: Advertising, Multimedia Journalism and the Entertainment industry.

The Syllabus

The syllabus has been specially devised after extensive research and discussions with eminent professionals from the industry. And invaluable feedback from the corporations that are always on the prowl for talent.

Topics:

1. Business of Advertising
2. Business of Journalism
3. Business of Entertainment
4. Marketing Management
5. Finance, Budgeting and Costing
6. Relationship Management
7. Strategic Management
8. Media Sales
9. Project Management
10. Communication Skills
11. Media Convergence - IMC

Practical Sessions:

1. Editing Sense
2. Presentation Techniques
3. Multimedia Creations


ADVERTISING

Topics:

1. Advanced Brand Management
2. Advanced Advertising Research
3. Advanced Media Planning
4. Advanced Public Relations
5. Print Advertising
6. Radio Advertising
7. Internet Advertising & Blogs
8. Film & Television Advertising Management
9. Corporate & Brand Identity
10. Direct Marketing
11. Media Laws & IPR - II
12. Integrated Marketing Communications

Practical Sessions:

1. Famous Ads - Critique & Cases
2. Final Project Submission
3. Planning Software (Advanced)
4. Research Software (Advanced)


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