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Advanced Email Marketing

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Description

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What you'll learn on the course

Email
Advanced
Marketing
Email Marketing

Course programme

Course Preview
  • Introduction to Email Marketing
    • Lesson 1 - Introduction to Email Marketing
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Is Email Dead?
      • 1.4 Value of Email
      • 1.5 Email vs. Social
      • 1.6 Functions of Email
      • 1.7 History of Email
      • 1.8 Email is NOT...
      • 1.9 Recent Developments
      • 1.10 Buying Cycle
      • 1.11 Process Measurement
      • 1.12 Process Measurement Example
      • 1.13 Email Campaign Example
      • 1.14 Thank You
    • Lesson 1 - Email as Conversation
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Email is Conversation
      • 1.4 Transactional and Functional Emails
      • 1.5 Welcome Series Emails
      • 1.6 Drip Campaign Emails
      • 1.7 Triggered Based Emails
      • 1.8 Automated Email Examples
      • 1.9 Relevant and Timely
      • 1.10 Profits and Results
      • 1.11 Triggered Campaign Example
      • 1.12 Start Segmenting
      • 1.13 Segment by Age
      • 1.14 Segment by Profile
      • 1.15 Type of Email Segmentation
      • 1.16 Collecting Data
      • 1.17 Campaign to Conversation
      • 1.18 Thank You
      Lesson 1 - Creating the Email, Part 1: Name and Subject Lines
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What's Your Plan?
      • 1.4 Build a Process
      • 1.5 "From:" Name
      • 1.6 Concise Subject
      • 1.7 Tell, Don't Sell
      • 1.8 Subject Character Length
      • 1.9 Subject Guidelines
      • 1.10 Thank You
    • Lesson 2 - Creating the Email, Part 2: Testing, Creative, & Design
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Testing
      • 2.4 Basic Organizational Principles
      • 2.5 Dynamic Content
      • 2.6 Email Purpose
      • 2.7 Basic Design Priciples
      • 2.8 Scheduling Emails
      • 2.9 Test Scheduling
      • 2.10 Thank You
    • Lesson 1 - Email Landing Pages
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 They Are Critical
      • 1.4 Bad Example
      • 1.5 eCommerce Example
      • 1.6 B2B Example
      • 1.7 Dedicated Landing Page?
      • 1.8 Evaluating Your Landing Page
      • 1.9 Data Entry Fields
      • 1.10 Landing Page Optimization Checklist
      • 1.11 Thank You
      Lesson 1 - 7 List-Building Tactics
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Successful Email Lists
      • 1.4 1. Your Own Website
      • 1.5 2. Sales
      • 1.6 3. Trade Shows & Networking
      • 1.7 4. Purchase
      • 1.8 5. Sponsorships & Partnerships
      • 1.9 6. Follow-Up Call to Action
      • 1.10 7. Rent or Buy a List
      • 1.11 Thank You
    • Lesson 2 - Opt-In Techniques
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Single Opt-In
      • 2.4 Single Opt-In + Welcome
      • 2.5 Confirmed-Double Opt-In
      • 2.6 Opt-In Effectiveness
      • 2.7 Set Expectations
      • 2.8 Assumed Opt-In
      • 2.9 Invited/Assumed Opt-In
      • 2.10 Thank You
    • Lesson 3 - Managing & Segmenting Lists
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Manage Unsubscribes
      • 3.4 Improve Your List
      • 3.5 List Hygiene
      • 3.6 List Segmentation
      • 3.7 Communication: News
      • 3.8 Communication: Transactional
      • 3.9 Communication: Lead Nurturing
      • 3.10 Communication: Segments
      • 3.11 Communication: Drips
      • 3.12 Communication: Cross-Promotional
      • 3.13 Thank You
    • Lesson 1 - Spam & Legal Issues
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Volume of Spam Email
      • 1.4 Costs of Spam
      • 1.5 CAN-SPAM Act
      • 1.6 Header Guidelines
      • 1.7 Subject Line Guidelines
      • 1.8 Include Opt-Out
      • 1.9 3rd Party Responsibility
      • 1.10 Categorizing Email Purpose
      • 1.11 California's Anti-Spam Laws
      • 1.12 Canada's Anti-Spam Law
      • 1.13 Trends and Safe Practices
      • 1.14 Thank You
    • Lesson 2 - Avoiding Blacklists & Spam Filters
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Blacklists
      • 2.4 Spam
      • 2.5 Filters
      • 2.6 Abuse Reports
      • 2.7 Best Practices Checklist
      • 2.8 Thank You
    • Lesson 1 - Email Service Providers
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Evolution of Email
      • 1.4 Why Use an ESP?
      • 1.5 Bad Reputation
      • 1.6 ESP Provides
      • 1.7 Choosing an ESP
      • 1.8 Typical ESP Features
      • 1.9 Improving Deliverability
      • 1.10 Email Headers
      • 1.11 Server Relay
      • 1.12 Inbox Preview
      • 1.13 Thank You
      Lesson 1 - Leveraging Facebook for Email
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Make Fans Subscribers
      • 1.4 Call to Action
      • 1.5 Email Integration Tab
      • 1.6 Call to Action in Header Image
      • 1.7 Pitch Exclusive Content
      • 1.8 Promote Published Newsletters
      • 1.9 Use the "About" Section
      • 1.10 Contests
      • 1.11 Cross Promotions
      • 1.12 Increase Subscriber Engagement
      Lesson 1 - Marketing Automation Introduction
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Developing New Models
      • 1.4 Biggest Automation Obstacle
      • 1.5 Marketing Automation Basics
      • 1.6 Data Drives Action
      • 1.7 Define Audience, Rules, and Messages
    • Lesson 2 - Key Elements of Marketing Automation
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Sales Built Marketing Automation
      • 2.4 Inbound Marketing
      • 2.5 Marketing Automation
      • 2.6 Lead Capture
      • 2.7 Lead Nurture
      • 2.8 Web Analytics
      • 2.9 Lead Scoring
      • 2.10 List Management
      • 2.11 Benefits of Marketing Automation
    • Lesson 3 - How Automation Works
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Marketing Automation Overview
      • 3.4 Dynamic Segmentation
      • 3.5 Segmented, Relevant Content
      • 3.6 Automated Personalization
      • 3.7 Personalized Offers
      • 3.8 Big Data Sources
      • 3.9 Mobile-Personal Marketing
      • 3.10 Mobile Automation
      • 3.11 Location Automation Beacons
    • Lesson 4 - A Better Method of Communication
      • 4.1 Overview
      • 4.2 Introduction
      • 4.3 Welcome Series
      • 4.4 FontaineBleau Example
      • 4.5 Welcome Series Benefits
      • 4.6 Auto-Responder Welcome Series
      • 4.7 Triggered Conversations
      • 4.8 Email Segmentation
      • 4.9 Automation Results
      • 4.10 Immediate Triggers
      • 4.11 Predictable Triggers
      • 4.12 Specific Triggers
    • Lesson 1 - Lead Capture & Nurture
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Automation Rule #1
      • 1.4 Lead Capture Overview
      • 1.5 Non-Profit Objectives
      • 1.6 Non-Profit Rules
      • 1.7 Non-Profit Scenarios
      • 1.8 eCommerce Objectives
      • 1.9 eCommerce Rules
      • 1.10 eCommerce Scenarios
      • 1.11 B2B Objectives
      • 1.12 B2B Identifying Rules
      • 1.13 B2B Scenarios
    • Lesson 2 - Implicit & Explicit Data
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Lead Scoring Overview
      • 2.4 Types of Data
      • 2.5 Implicit vs Explicit: Examples
      • 2.6 Lead Qualification
      • 2.7 Lead Scoring
      • 2.8 Does the Lead Qualify?
    • Lesson 3 - Defining Customer Value
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Determine Value Through Data
      • 3.4 Dallas Cowboys Example
      • 3.5 Understanding Customer Value
      • 3.6 Calculating Campaign Value
      • 3.7 Drip Campaigns
      • 3.8 Subscription Drip Campaigns
      • 3.9 Loyalty Campaign Value
      • 3.10 Recognizing Trends
      • 3.11 Projecting Trends
      • 3.12 Segment from Data
    • Lesson 4 - An Automation Pathway, Part 1: Determine Goals & Strategy
      • 4.1 Overview
      • 4.2 Introduction
      • 4.3 Marketing Automation Obstacles
      • 4.4 Long-Term Goals
      • 4.5 Identify Scenarios
      • 4.6 Know Your Audience and Goals
      • 4.7 Rules and Strategy
      • 4.8 Anticipate and React
      • 4.9 Determine the End Game
    • Lesson 5 - An Automation Pathway, Part 2: Determine Your Plan
      • 5.1 Overview
      • 5.2 Introduction
      • 5.3 What's Your Plan?
      • 5.4 Ecommerce Pathway
      • 5.5 Retail Pathway
      • 5.6 Subscriber Pathway
      • 5.7 B2B Lead Generation Pathway
      • 5.8 Lead Scoring
      • 5.9 Lead Data
    • Lesson 1 - Email Measurement, Part 1: Valuable Email Metrics
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Case Study
      • 1.4 Measure the Process
      • 1.5 Delivery Rate
      • 1.6 Subscriber Retention Rate
      • 1.7 Open Rate
      • 1.8 Click to Deliver Rate
      • 1.9 ESP Report
      • 1.10 Depth of Visit
      • 1.11 Engagement Actions
      • 1.12 Conversion Rate
      • 1.13 Revenue per Email
      • 1.14 Measuring Campaign Types
      • 1.15 Thank You
    • Lesson 2 - Email Measurement, Part 2: Advanced Email Analysis
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Example: Trigger Campaigns
      • 2.4 Example: More Campaigns Added
      • 2.5 Example: Campaigns Optimized
      • 2.6 URL Tracking Parameters
      • 2.7 Campaign Analytics
      • 2.8 Multi-Channel Analytics
      • 2.9 Advanced Analysis
      • 2.10 Thank You
    • Lesson 3 - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Overview of Tracking Parameters
      • 3.4 Example of Ad with Parameters
      • 3.5 Anatomy of URL with Parameters
      • 3.6 How GA Categorizes Traffic
      • 3.7 GA Documentation
      • 3.8 Best Practices for Parameters
      • 3.9 Thank You
    • Lesson 4 - UTM Tracking Parameters, Part 2: Tracking Parameter Examples
      • 4.1 Overview
      • 4.2 Introduction
      • 4.3 Display Ad Examples
      • 4.4 Reporting
      • 4.5 Newsletter Examples
      • 4.6 Social Media Examples
      • 4.7 Diagnosing Problems
      • 4.8 Thank You
    • Quiz
    • Course Feedback

    Additional information

    • About Author

      Matt Bailey, Author, Speaker and Internet Marketing Trainer
      • Founder and president of SiteLogic
      • Author of “Internet Marketing An Hour A Day” and SOS! A CEO's guide to Digital Media
      • Member of the Advisory Board for Incisive Media’s Search Engine Strategies Conferences
      • One of the highest rates speakers with nearly 20 years in the online marketing industry

    • What is the course all about?

      E-mail Marketing is direct marketing through E-mail. Every commercial message sent to an existing or a potential customer through E-mail is considered as E-mail Marketing.

      Simplilearns Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

      E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.


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