Advanced Program on Strategic ManagementIndian Institute of Management Calcutta
Price on request
- 60 hours of class
Frequent Asked Questions
Working professionals wishing to participate in the program need to have a minimum experience of 7 years.
Strategy is about power. It is a skill and a craft. It is in general a mode of thinking. Crafty strategists deform and transform business and societal spaces and existing institutions, setting 'new rules of the game'. Strategizing becomes a valuable skill in a dynamic complex environment - where change is the order of the day. Businesses in India stand at such a juncture today - with positive expectations and ambitious investment plans seeking new engagements with global business and markets across the globe. In this new environment, often characterized by enhanced pressures of competition and greater integration across global markets, charting a path of growth would become more challenging. Regulatory changes as well as novel application of information and communication technology is creating new business challenges and possibilities. This new evolving world offers exciting possibilities of growth and profits, but creates new challenges as well. Strategy would take centre-stage in this new world. Designing innovative strategic moves would be important - in opening novel turfs for non-liner expansion and growth or protecting existing domains from threats. The program would emphasize looking at issues from a strategic perspective. Understanding of market rivalries, institutions and power, leaderships and transformations would be a few pivot areas of the program. Several contemporary areas and developments would also be explored. Functional areas, such as marketing, would be explored from a strategic perspective.
1. Developing a strategic thinking mode - understanding how power is wielded and negotiated in multiple contexts, especially amidst great 'complexity'.
2. Understanding strategic landscapes of industries, including the interface with law and regulation
3. Discerning the strategic significance of few contemporary developments such as outsourced models of business, vigorous use of informatics, delayering of organizations and so on.
4. Strategizing in a network mode - competition and cooperation
Some of the areas and themes that would be covered are indicated below:
* Strategic Thinking: Simulating wars
* Institutions and Power
* Identifying institutional voids and generate businesses with non-linear profit potential
* Understanding competition
* Strategic challenge in new marketing approaches: Customization, individuated business solutions and the new consumer sovereignty
* Electronic marketplaces, auctions, intermediation, commodity exchanges and trading platforms
* Property Rights and strategies in knowledge businesses: Regulation, law and strategy
* Understanding evolving financial and risk markets
* Strategizing in a network: Exploring modes of cooperation
* Merger and Acquisitions
* Leadership and Transformation
The program will use multiple modes of interactive delivery. Lectures and readings of concept pieces would be linked to discussion of business cases, analysis of anecdotes to ground theories close to practice. The program will also use extensively the widely distributed knowledge pieces within the web (in the public domain) through use of links, thematic sites to aid considerable self exploration by motivated senior managers and business leaders. Each platform interaction would require pre-reading and preparation in group-based modes by the participants.
There is no formal evaluation in the course.