Advertising and Public Relations

k c college of management studies
In Mumbai

Rs 50,000
You can also call the Study Centre
22228... More

Important information

  • Post Graduate Diploma
  • Mumbai
  • 2 hours of class
  • Duration:
    1 Year
  • Credits:
Description

The best way to get people to know abut something is to talk about it. That can easily be considered the basic law governing advertising. but that's not all there is to it. The various departments in an agency and their functions, marketing, advertising management media, creativity are just some of the topics the students will get to learn about.

Important information
Venues

Where and when

Starts Location
On request
Mumbai
R No. 7, K C College Bldg., D. W. Road, Churchgate, Maharashtra, India
See map

Frequent Asked Questions

· Qualification

Graduation

What you'll learn on the course

Public Relations
Advertising Agency

Teachers and trainers (1)

Prasad Iyer Iyer
Prasad Iyer Iyer
Media Head

Course programme

Public Relations is an important tool in management. It deals with changing attitudes, moulding public opion and creating goodwill for a product, service, cause or organization. Most business houes are aware of the importance of Public Relations in image building as also image repairing expecises. Syllabus : Marketing Mangement, Consumer Behaviour, Advertising Management, Copy Writing, Media Planning, Public Relations, Event Management, Advertising Research, Applied Communication Skills, campaign Planning, Sepcialisation in Copy Creative Writing, Media Planning, Public Relations. Accounts Planning, Market Strategy, Brand Management, Organizational Behaviour, Market Research

Additional information

You may switch over to other course Advertisng, Marketing & Sales Management.