Advertising And Public Relations

Public Relations is an important tool in management. It deals with changing attitudes, moulding public opion and creating goodwill for a product, service, cause or organization. Most business houes are aware of the importance of Public Relations in image building as also image repairing expecises. Syllabus : Marketing Mangement, Consumer Behaviour, Advertising Management, Copy Writing, Media Planning, Public Relations, Event Management, Advertising Research, Applied Communication Skills, campaign Planning, Sepcialisation in Copy Creative Writing, Media Planning, Public Relations. Accounts Planning, Market Strategy, Brand Management, Organizational Behaviour, Market Research