Advertising & Marketing

St. Xavier's College
In Mumbai

Rs 1,40,000
Students that were interested in this course also looked at...
See all

Important information

  • Post Graduate Diploma
  • Mumbai

Important information

Where and when

Starts Location
On request
Xavier Institute of Communications St. Xavier's College Campus, Mahapalika Marg, Mumbai, 400001, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.

Course programme

The Advertising & Marketing course comprises lectures and application-based instruction by industry professionals. It is designed to give a thorough working knowledge of Advertising and Marketing communication and how they inter-relate. The course comprises modules, workshops and online modules.There is a strong emphasis on student performance evaluation through projects and practical assignments and on research work by the students themselves. There are usually three class sessions a day, 6 days a week except Sundays. The first semester provides a comprehensive perspective of Advertising and Marketing ; the second semester is project-based with hands-on production and execution to provide knowledge that is essential in the creative field.
Program Contents:

Core Concepts:-
Introduction to Marketing Principles & Concepts
Understanding Advertising
Development of an Advertising Professional
Consumer behavior
Market Research
The Brand (product & corporate branding)
Public Relations
Direct Marketing
Advertising & Creative Development Process
(includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness)
Management skills

Core Skills:-
Ad Film making
Computer Skills for Media
Online Marketing & Web designing
Print Production
Media Planning & Media Marketing
Account Planning
Retail Communication
Media law & Media literacy
Preparing a Portfolio
TPE (The Professional Edge)
EPS (Effective Presentation Skills)
Research Project

Handling People Professionally
Shakti Yogashram

Electives: (Choose any one):-
* Photography
* Radio Programming
* Digital advertising as an emerging advertising avenue
* Face of Social Advertising and Corporate Social Responsibility
* Animation.

Students that were interested in this course also looked at...
See all