Advertising & Marketing

St. Xavier's College
In Mumbai

Rs 1,40,000
You can also call the Study Centre
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Important information

Typology Post Graduate Diploma
Start Mumbai
  • Post Graduate Diploma
  • Mumbai

Important information

Where and when

Starts Location
On request
Xavier Institute of Communications St. Xavier's College Campus, Mahapalika Marg, Mumbai, 400001, Maharashtra, India
See map
Starts On request
Xavier Institute of Communications St. Xavier's College Campus, Mahapalika Marg, Mumbai, 400001, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.

Course programme

The Advertising & Marketing course comprises lectures and application-based instruction by industry professionals. It is designed to give a thorough working knowledge of Advertising and Marketing communication and how they inter-relate. The course comprises modules, workshops and online modules.There is a strong emphasis on student performance evaluation through projects and practical assignments and on research work by the students themselves. There are usually three class sessions a day, 6 days a week except Sundays. The first semester provides a comprehensive perspective of Advertising and Marketing ; the second semester is project-based with hands-on production and execution to provide knowledge that is essential in the creative field.
Program Contents:

Core Concepts:-
Introduction to Marketing Principles & Concepts
Understanding Advertising
Development of an Advertising Professional
Consumer behavior
Market Research
The Brand (product & corporate branding)
Public Relations
Direct Marketing
Advertising & Creative Development Process
(includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness)
Management skills

Core Skills:-
Ad Film making
Computer Skills for Media
Online Marketing & Web designing
Print Production
Media Planning & Media Marketing
Account Planning
Retail Communication
Media law & Media literacy
Preparing a Portfolio
TPE (The Professional Edge)
EPS (Effective Presentation Skills)
Research Project

Handling People Professionally
Shakti Yogashram

Electives: (Choose any one):-
* Photography
* Radio Programming
* Digital advertising as an emerging advertising avenue
* Face of Social Advertising and Corporate Social Responsibility
* Animation.

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