B.Com(H) Marketing

The overall educational objectives of the Marketing undergraduate degree programme is to provide the participants with a conceptual foundation in Marketing and the skill base necessary to build successful careers in industry or to succeed in graduate school. The Honours year is an intense year in theoretical and applied courses aimed at developing the marketing skills of graduates on a solid basis. Participants acquire a deep and broad understanding of the marketing field both nationally and internationally preparing them to have rewarding careers in all aspects of Marketing both locally and abroad. The participants will develop the skills required to become effective marketers in all the areas of marketing mentioned hereunder.