B. Com: Marketing

Kannur University
In Kannur

Price on request
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Important information

  • Bachelor
  • Kannur

Important information

Where and when

Starts Location
On request
Mangattuparamba, Kannur University Campus P.O.,Kannur Dist. Kerala, Kerala, India
See map

Course programme

The Kannur University offers B. Com: Marketing course to its students. The course structure for it is as follows:

Perspective & Methodology of Business Studies
Financial Accounting
Management Principles
Corporate Accounting
Optional –I- Finance-I / Cooperation-I/Marketing-I / Computer Applications-I
Business Economics
Informatics Skills[Theory: 3 hrs.+ Practical: 2 hrs]
Optional –II-Finance-II / Cooperation-II/ Marketing-II / Computer Applications-II
Cost Accounting
Modern Banking
International Business
Optional –III- Finance-III / Cooperation-III/ Marketing-III / Computer Applications-III
Human Resource Management
Management Accounting
Financial Markets and Services
Optional –IV-Finance-IV / Cooperation-IV/ Marketing-IV / Computer Applications-IV
Project Report

Core Courses in the area of specialisation are as follows:
C. Marketing
I Marketing Principles Core V
II Consumer Behavior Core VIII
III Promotion Management Core XII
IV Market Research

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