B.Des.in Fashion CommunicationNational Institute of Fashion Technology
Price on request
- At 5 venues
Frequent Asked Questions
-The +2 level examination in the 10+2 pattern of examination of any recognized Central/State Board of Secondary Examination. -General Certificate Education (GCE) Examination (London/Cambridge/Sri Lanka) at the Advanced (A) level. -3 or 4-years diploma recognized by AICTE or a State Board of Technical Education.
The Fashion Communication programme encompasses areas such as visual merchandising, exhibition & display design, graphic design, fashion journalism, styling, photography, advertising and public relations, specific to the fashion and lifestyle industry. At the exit level therefore, equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.
The Design and Technology core will encompass a strong integrated skill and knowledge base essential to the fashion industry. An overview of apparel industry shall provide inputs on the socio-economic, traditional and cultural aspects of the industry, which would lead to ideation, conceptualisation and communication. Exploration with various materials and study of general and material science will enhance basic understanding and appreciation of manufacturing process leading to product realisation. To understand the intricacies of design, inputs in geometry and visualisation and representation shall be part of the Foundation Programme.
·The Management core will focus on the close nexus between the manufacturer, consumer and the commercial environment on one hand and the various infrastructure, administrative and human resource management on the other. The inputs in fundamentals of computer science shall be a part of the Foundation Programme.
·The Communications and Liberal Arts core will address the essential socio-cultural perceptions and contexts: the evaluation and development. Envisioning and inculcating ethical and aesthetic values would lead to understanding and expression of physical, psychological and ergonomic concerns.
Students will receive inputs in the fundamentals of communication and design through courses that employ the pedagogical tools of theory, exploration, and application. Spread over two semesters, the process of introduction and orientation to communication design is addressed through subjects like Fashion Studies, History and Philosophy of Design, Communication Concepts & Processes, Writing Skills, Consumer Behavior in Fashion, Computer Application, Graphic Design, Visual Merchandising, Photography, Design Methodology and Integrated Term Project.
The third year delves deeper into the core discipline areas with greater emphasis on creatives. In the fifth and sixth semesters, the approach evolves from cognition to problem solving. Subjects like Visual Merchandising, Graphic Design, Styling and Photography, and Fashion Journalism are studied in more detail, with emphasis on project work. After the fifth semester, students explore craft clusters in the interior states of India to understand the richness and the needs of the craft sector: Communication Design solutions are proposed for promotion and upliftment of the crafts. At the end of both semesters, students go to the industry to take up Internship projects, so as to understand the actual industry environment and also apply their learning.
The students will develop a deeper understanding of their area of specialisation through further research, contextual studies, seminars and design projects.