B.Des.in Fashion Communication

National Institute of Fashion Technology
In Bangalore, New Delhi, Hyderabad and 2 other venues

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Important information


Important information

Where and when

Starts Location
On request
NIFT Campus, C.A. Site No. 21st, Sector 1, 27th Main Road, HSR Layout, 560034, Karnataka, India
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On request
NIFT Campus, Old Govt. Polytechnic Residential Campus, Chheb, 176001, Himachal Pradesh, India
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On request
NIFT Campus, Opposite Hi-tech City, Madhapur, 500081, Andhra Pradesh, India
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On request
NIFT Campus Plot No. 15, Sector - 4 Kharghar, Navi Mumbai , 410210, Maharashtra, India
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On request
New Delhi
NIFT Campus, Hauz Khas, Near Gulmohar Park, 110016, Delhi, India
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Frequent Asked Questions

· Requirements

-The +2 level examination in the 10+2 pattern of examination of any recognized Central/State Board of Secondary Examination. -General Certificate Education (GCE) Examination (London/Cambridge/Sri Lanka) at the Advanced (A) level. -3 or 4-years diploma recognized by AICTE or a State Board of Technical Education.

Course programme

Fashion Communication is one of the newest, most exciting avenues to open up in the fashion and lifestyle industry. With the multitude of domestic and international brands, companies and designers exploding into the Indian retail scenario, it has become essential for each of them to develop a unique brand identity, and maximize its visibility. This is made possible by fashion communication professionals, who excel in extending the design strategy beyond the domain of the product, to include all aspects of communication design.

The Fashion Communication programme encompasses areas such as visual merchandising, exhibition & display design, graphic design, fashion journalism, styling, photography, advertising and public relations, specific to the fashion and lifestyle industry. At the exit level therefore, equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.

-Year 1:

The Design and Technology core will encompass a strong integrated skill and knowledge base essential to the fashion industry. An overview of apparel industry shall provide inputs on the socio-economic, traditional and cultural aspects of the industry, which would lead to ideation, conceptualisation and communication. Exploration with various materials and study of general and material science will enhance basic understanding and appreciation of manufacturing process leading to product realisation. To understand the intricacies of design, inputs in geometry and visualisation and representation shall be part of the Foundation Programme.

·The Management core will focus on the close nexus between the manufacturer, consumer and the commercial environment on one hand and the various infrastructure, administrative and human resource management on the other. The inputs in fundamentals of computer science shall be a part of the Foundation Programme.

·The Communications and Liberal Arts core will address the essential socio-cultural perceptions and contexts: the evaluation and development. Envisioning and inculcating ethical and aesthetic values would lead to understanding and expression of physical, psychological and ergonomic concerns.

-Year 2:

Students will receive inputs in the fundamentals of communication and design through courses that employ the pedagogical tools of theory, exploration, and application. Spread over two semesters, the process of introduction and orientation to communication design is addressed through subjects like Fashion Studies, History and Philosophy of Design, Communication Concepts & Processes, Writing Skills, Consumer Behavior in Fashion, Computer Application, Graphic Design, Visual Merchandising, Photography, Design Methodology and Integrated Term Project.

-Year 3:

The third year delves deeper into the core discipline areas with greater emphasis on creatives. In the fifth and sixth semesters, the approach evolves from cognition to problem solving. Subjects like Visual Merchandising, Graphic Design, Styling and Photography, and Fashion Journalism are studied in more detail, with emphasis on project work. After the fifth semester, students explore craft clusters in the interior states of India to understand the richness and the needs of the craft sector: Communication Design solutions are proposed for promotion and upliftment of the crafts. At the end of both semesters, students go to the industry to take up Internship projects, so as to understand the actual industry environment and also apply their learning.

-Year 4:

The students will develop a deeper understanding of their area of specialisation through further research, contextual studies, seminars and design projects.

Achievements for this centre

Additional information

Payment options: Fee for non NRI students: Fee Applicable to all Students of Semester - III, V and VII is as below; Tuition Fee:Rs. 40000/- (Non-Refundable) Library Fee:Rs. 3000/- (Per Year) (Non-Refundable) Student Development & Mediclaim:Rs. 1250/- (Per Year) (Non-Refundable) TOTAL:Rs. 44250/- Fee for NRI / NRI sponsored category students of Semester - III, V and VII is as below; Academic Fee for NRI (per year - consisting of two semesters) Tuition Fee:Rs. 330000/- (Non-Refundable) Library Fee:Rs. 20000/- (Non-Refundable) Student Development & Mediclaim:Rs. 10000/- (Non-Refundable) TOTAL:Rs. 360000/- Students repeating this semester will be required to pay the re-registration fee of Rs. 5000/- per absenting semester as well as annual charges of Rs. 4,250/- towards library and student development fee over and the above mentioned amount. The last date for depositing the fee is 17th August, 2009 (as per the Academic Calendar). Fee with a late fine of Rs. 100/- per day can be deposited till 31st August, 2009. Non payment after this date without official permission would result in the name of the student being struck from the institute rolls without any further notice.

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