B.E. Computer Science & Engineering:Marketing Management

Thapar University
In Patiala

Price on request
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Important information

Typology Bachelor
Start Patiala
Duration 4 Years
  • Bachelor
  • Patiala
  • Duration:
    4 Years
Description

Venues

Where and when

Starts Location
On request
Patiala
Thapar University P.O Box 32, 147004, Punjab, India
See map
Starts On request
Location
Patiala
Thapar University P.O Box 32, 147004, Punjab, India
See map

Course programme

First Year: Semester I

Mathematics I
Engineering graphics
Computer Programming
Physics
Solid Mechanics
Communication Skill

First Year: Semester-II

Mathematics II
Manufacturing Process
Chemistry
Electrical and Electronic Science
Thermodynamics
Organizational Behavior

Second Year- Semester - I

Measurement Science and Techniques
Optimization Techniques
Semiconductor Devices
Data Structures
Discrete Mathematical Structures
Digital Electronic Circuits
Human Values, Ethics and IPR

Second Year- Semester – II

Numerical and Statistical Methods
Electrical Engineering Materials
Computer System Architecture
Principles of Programming Languages
Analysis and Design of Information Systems
Operating Systems
Environmental Studies


Third Year- Semester – I

Object Oriented Programming
Theory of Computation
Computer Networks
Data Base Management Systems
Software Engineering
Microprocessors
Summer Training

Third Year- Semester – II

Total Quality Management
Algorithm Analysis and Design
Software Project Management
Internet and Web Technologies

Fourth Year- Semester – I

Engineering Economics
System Software
Compiler Construction
Computer Graphics
Artificial Intelligence

Fourth Year- Semester – II

Project Semester
Project
Industrial Training(6 weeks)

Marketing Management

Nature And Scope Of Marketing: Marketing definition and scope: Emergence of marketing concept, Role of marketing in a developing economy.

Marketing Environment: Elements of marketing environment, relevance of environment in marketing, consumer provocation in India.

Markets and Market Segmentation: Definition of market, types of markets and their characteristics, market segmentation.

Consumer Behaviour: Nature and scope, Factors influencing consumer behavior, Psychological, personal, social and cultural factors.

Developing Marketing Strategy and Marketing Research: Product mix and product line, product mix and product line strategies, product classification, product diversification & innovation, new product development process, product life cycle, marketing strategies at different stages of product life cycle, reasons for failure of new products, branding and packaging.

Pricing: Objectives, types and methods of pricing, concept of discount and allowances. Channels of Distribution: Importance of product promotion, communication process, concept, components of promotion mix, considerations in promotion budgeting.

Personal Selling and Sales Promotion: Nature and scope of personal selling, introduction to selling theories, sales promotion & its importance and tools.

Advertising And Publicity: Difference between advertising and publicity, role & power of advertising, advertising media, advertising appeals, publicity.


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