B.E. Computer Science & Engineering:Marketing ManagementThapar University
Price on request
First Year: Semester I
First Year: Semester-II
Electrical and Electronic Science
Second Year- Semester - I
Measurement Science and Techniques
Discrete Mathematical Structures
Digital Electronic Circuits
Human Values, Ethics and IPR
Second Year- Semester – II
Numerical and Statistical Methods
Electrical Engineering Materials
Computer System Architecture
Principles of Programming Languages
Analysis and Design of Information Systems
Third Year- Semester – I
Object Oriented Programming
Theory of Computation
Data Base Management Systems
Third Year- Semester – II
Total Quality Management
Algorithm Analysis and Design
Software Project Management
Internet and Web Technologies
Fourth Year- Semester – I
Fourth Year- Semester – II
Industrial Training(6 weeks)
Nature And Scope Of Marketing: Marketing definition and scope: Emergence of marketing concept, Role of marketing in a developing economy.
Marketing Environment: Elements of marketing environment, relevance of environment in marketing, consumer provocation in India.
Markets and Market Segmentation: Definition of market, types of markets and their characteristics, market segmentation.
Consumer Behaviour: Nature and scope, Factors influencing consumer behavior, Psychological, personal, social and cultural factors.
Developing Marketing Strategy and Marketing Research: Product mix and product line, product mix and product line strategies, product classification, product diversification & innovation, new product development process, product life cycle, marketing strategies at different stages of product life cycle, reasons for failure of new products, branding and packaging.
Pricing: Objectives, types and methods of pricing, concept of discount and allowances. Channels of Distribution: Importance of product promotion, communication process, concept, components of promotion mix, considerations in promotion budgeting.
Personal Selling and Sales Promotion: Nature and scope of personal selling, introduction to selling theories, sales promotion & its importance and tools.
Advertising And Publicity: Difference between advertising and publicity, role & power of advertising, advertising media, advertising appeals, publicity.