B.E. Mechanical Engineering:Marketing Management

Thapar University
In Patiala

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Important information

  • Training
  • Patiala
  • Duration:
    4 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Patiala
Thapar University P.O Box 32, 147004, Punjab, India
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Course programme


First Year: Semester I

Mathematics I
Engineering graphics
Computer Programming
Physics
Solid Mechanics
Communication Skills


First Year: Semester-II

Mathematics II
Manufacturing Process
Chemistry
Electrical and Electronic Science
Thermodynamics
Organizational Behavior


Second Year- Semester - I


Numerical and Statistical Methods
Fluid Mechanics
Material Science and Engineering
Kinematics of Machines
Machine Drawing
Mechanics of Deformable Bodies
Environmental Studies


Second Year- Semester – II

Optimization Techniques
Measurement Science and Techniques
Power Generation and Economics
Machine Design – I
Dynamics of Machines
Computer Aided Design
Human Values, Ethics and IPR
Measurement and Metrology Lab


Third Year- Semester – I

Manufacturing Technology
Applied Thermodynamics
Industrial Metallurgy and Materials
Machine Design – II
Industrial Engineering
Total Quality Management
Summer Training(6 Weeks during summer vacations after 2nd year)


Third Year- Semester – II

Project Semester
Project
Industrial Training (6 Weeks )


Fourth Year- Semester – I

Machining Science
Heat and Mass Transfer
Automobile Engineering
Computer Aided Manufacturing
Production Planning and Control
Mechanical Vibrations and Condition Monitoring


Fourth Year- Semester – II

Engineering Economics
Turbomachines
Refrigeration and Air Conditioning
Mechatronics


Marketing Management

Nature And Scope Of Marketing: Marketing definition and scope: Emergence of marketing concept, Role of marketing in a developing economy.

Marketing Environment: Elements of marketing environment, relevance of environment in marketing, consumer provocation in India.

Markets and Market Segmentation: Definition of market, types of markets and their characteristics, market segmentation.

Consumer Behavior: Nature and scope, Factors influencing consumer behavior, Psychological, personal, social and cultural factors.

Developing Marketing Strategy and Marketing Research: Product mix and product line, product mix and product line strategies, product classification, product diversification & innovation, new product development process, product life cycle, marketing strategies at different stages of product life cycle, reasons for failure of new products, branding and packaging.

Pricing: Objectives, types and methods of pricing, concept of discount and allowances. Channels of Distribution: Importance of product promotion, communication process, concept, components of promotion mix, considerations in promotion budgeting.

Personal Selling and Sales Promotion: Nature and scope of personal selling, introduction to selling theories, sales promotion & its importance and tools.

Advertising And Publicity: Difference between advertising and publicity, role & power of advertising, advertising media, advertising appeals, publicity.

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