B.E. Mechanical Engineering:Marketing ManagementThapar University
Price on request
First Year: Semester I
First Year: Semester-II
Electrical and Electronic Science
Second Year- Semester - I
Numerical and Statistical Methods
Material Science and Engineering
Kinematics of Machines
Mechanics of Deformable Bodies
Second Year- Semester – II
Measurement Science and Techniques
Power Generation and Economics
Machine Design – I
Dynamics of Machines
Computer Aided Design
Human Values, Ethics and IPR
Measurement and Metrology Lab
Third Year- Semester – I
Industrial Metallurgy and Materials
Machine Design – II
Total Quality Management
Summer Training(6 Weeks during summer vacations after 2nd year)
Third Year- Semester – II
Industrial Training (6 Weeks )
Fourth Year- Semester – I
Heat and Mass Transfer
Computer Aided Manufacturing
Production Planning and Control
Mechanical Vibrations and Condition Monitoring
Fourth Year- Semester – II
Refrigeration and Air Conditioning
Nature And Scope Of Marketing: Marketing definition and scope: Emergence of marketing concept, Role of marketing in a developing economy.
Marketing Environment: Elements of marketing environment, relevance of environment in marketing, consumer provocation in India.
Markets and Market Segmentation: Definition of market, types of markets and their characteristics, market segmentation.
Consumer Behavior: Nature and scope, Factors influencing consumer behavior, Psychological, personal, social and cultural factors.
Developing Marketing Strategy and Marketing Research: Product mix and product line, product mix and product line strategies, product classification, product diversification & innovation, new product development process, product life cycle, marketing strategies at different stages of product life cycle, reasons for failure of new products, branding and packaging.
Pricing: Objectives, types and methods of pricing, concept of discount and allowances. Channels of Distribution: Importance of product promotion, communication process, concept, components of promotion mix, considerations in promotion budgeting.
Personal Selling and Sales Promotion: Nature and scope of personal selling, introduction to selling theories, sales promotion & its importance and tools.
Advertising And Publicity: Difference between advertising and publicity, role & power of advertising, advertising media, advertising appeals, publicity.