B.A. in Fashion Merchandising and Production

Fashion Merchandising and Production deals with the core area of merchandising & production within the larger business sphere. It gives the student an overall understanding of the fashion product and the different processes involved in merchandising and production. The programme aims at developing an integrated understanding of retailing, quality and supply of chain management, costing and pricing, and fabric sourcing.

The details of the programme are as follows:

Semester-I:

-Manufacturing(Theory)
-Pattern Making(Practical)
-Basic Merchandising-I(Theory)
-Introduction to Management(Theory)
-Introduction to Textile Material(Theory)
-Elements of Fashion and Colour(Theory)

Semester II:

-Introduction to Garment Construction(Practical)
-Basic Merchandising-II(Theory)
-Elements of Management (Theory)
-Introduction to Yarn Structure(Theory)
-Written Communication (Theory)
-Basic Marketing(Theory)
-CAD Software 'Photoshop' (Practical)

Semester III:

-Pattern Making- Men's Wear(Practical)
-Garment Construction Men's Wear(Practical)
-Wet processing & Textile Finishes-I(Theory)
-Merchandising(Theory)
-Production Methods(Theory)
-Basic Retailing(Theory)
-Marketing Principles(Theory)

Semester IV:

-Pattern Making- Women's Wear(Practical)
-Garment Construction- Women's Wear(Practical)
-Pattern Grading & CAD (Practical)
-Wet processing & Textile Finishes-II (Theory)
-Merchandising Process (Theory)
-Production Process (Theory)
-Retail Planning (Theory)

Semester V:

-Basic Research-I(Theory)
-International Trade (Theory)
-Production Systems (Theory)
-Production Planning and Control(Theory)
-Product Costing(Theory)
-Entrepreneurial Development -I (Theory)
-Quality-I(Theory)

Semester VI:

-Research Methodology(Theory)
-International Trade Policies(Theory)
-Working of Production House (Theory)
-ERP Production (Theory)
-Product Pricing and Sourcing (Theory)
-Entrepreneurial Development-II (Theory)
-Quality-II(Theory)