B.A Mass Communication and Videography

Goa University
In Goa Velha

Price on request
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Important information

  • Bachelor
  • Goa velha

Important information

Where and when

Starts Location
On request
Goa Velha
Taleigao Plateau, Goa, 403206, Goa, India
See map

Course programme

Introduction to Mass Communication
(I) Concepts and Theories :
a) Communication: concepts, process and functions.
b) Types: interpersonal, group and mass communication.
c) Communication theories and their relevance to present day practice.
d) Models of Communication
e) Impact and effects of Mass Communication

(II) Data Collection and Analysis :
a) Method and Techniques of Data Collection:
Interview, questionnaire, surveys, opinion poll, case study and library search.
b) Process of Data Analysis:
- Categorizing the data.
- Analyzing the data.
- Interpreting the results.
c) Communication effect: Feedback & Evaluation.

(III) Instruments of Mass Communication :
Print media, radio, TV, cinema and electronic media – their brief history & Contemporary relevance.

(IV) Language and Mass Communication:
Language : Nature, features, Symbolic nature, Uses in the field of mass communication.
Narrative forms: report, documentary, feature & fiction.

News Reporting and editing in the field of sports, politics, advertising, arts & culture.
News analysis.
Exercises in narrative forms: report, documentary, feature & fiction

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