B.A Mass Communication and VideographyGoa University
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- Goa velha
Introduction to Mass Communication
(I) Concepts and Theories :
a) Communication: concepts, process and functions.
b) Types: interpersonal, group and mass communication.
c) Communication theories and their relevance to present day practice.
d) Models of Communication
e) Impact and effects of Mass Communication
(II) Data Collection and Analysis :
a) Method and Techniques of Data Collection:
Interview, questionnaire, surveys, opinion poll, case study and library search.
b) Process of Data Analysis:
- Categorizing the data.
- Analyzing the data.
- Interpreting the results.
c) Communication effect: Feedback & Evaluation.
(III) Instruments of Mass Communication :
Print media, radio, TV, cinema and electronic media – their brief history & Contemporary relevance.
(IV) Language and Mass Communication:
Language : Nature, features, Symbolic nature, Uses in the field of mass communication.
Narrative forms: report, documentary, feature & fiction.
News Reporting and editing in the field of sports, politics, advertising, arts & culture.
Exercises in narrative forms: report, documentary, feature & fiction