B.A. Mass Communication & JournalismSt. Mary's College
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B.A. Mass Communication & Journalism
1. Introduction to Mass Communication - Paper I
Objective: To introduce students the History and Development of Mass Media in India and in World. Gives knowledge about Mass Media like Newspapers, TV and Radio, with a stress on their importance and their usage. Also focuses on Traditional and Contemporary media and their influence in the present society. Weekly on campus News Letter, Radio Ads & Concepts of News Reading.
Year - II
1. Mass Communication & Journalism
Reporting, Writing & Editing
Objective: To inculcate the habit of writing for print media among the students. Teaching them the techniques \ skills of writing articles, news reports, features and editorials for the Newspapers. Field visits to the News organizations will help them to know the practical part of the Journalism. Improve student's skills by conducting internal documentary competitions.
Year - III
1. Advertising & Public Relations
Objective: Basics of writing and designing advertisements, this helps the students to have an idea about the process of Advertising and the functioning of Advertising agency. Introducing them to the concept of public Relations and Corporate Communications, one of the fastest growing fields of communication. Create Advertising Port Folio in either one interested area.A. Client Service B. Copy C. Art work.
2. Media & Development - Paper IV
Objective: Focusing on role of media in highlighting developmental issues in India. A look at development in connection with media and the coverage of development news by newspapers. Writing development news and promoting development through the use of various media.