B.Sc. Marketing (Hons)

University of Kent
In Canterbury (England)

Price on request

Important information

  • Bachelor's degree
  • Canterbury (England)

The BSc in Marketing (Hons) degree from the University of Kent offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

Important information

Requirements: English Language Requirements IELTS Take IELTS test 6.5 IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


Where and when

Starts Location
01 September 2016
CT2 7PE, Kent, England
See map

What you'll learn on the course

IT Management
Skills and Training

Course programme

Course Content Stage 1

Possible modules may include:

  • Business Skills & Employability
  • Introduction to Management
  • Introduction to Statistics for Business
  • Global Business Environment
  • Introduction to Business Modelling
  • Financial Accounting, Reporting and Analysis
  • Introduction to Marketing
  • Microeconomics for Business
Stage 2

Possible modules may include:

  • Business Ethics and Sustainable Management
  • Branding
  • Buyer Behaviour
  • Creativity, Innovation and Organisation
  • Marketing Strategy
  • Marketing Research
  • Operations Management
Stage 3

Possible modules may include:

  • Digital Marketing Applications
  • Marketing Communications
  • Decision Analysis
  • International Marketing
  • Corporate and Business Strategy
  • Marketing Management Project
  • Macroeconomics for Business
  • New Product Marketing
  • Digital Marketing Strategy
  • Contemporary Management Challenges
  • Enterprise
  • Diversity in Organisations
  • Simulation Modelling
  • Service Management