B.sc Mass Communication & Advertisement & Journalism

Qualities of Mass Communication/Media Professional

To become a journalist or media personality one should have an inquisitive mind, will power, an aptitude for presenting information in an accurate, concise and effective manner, organize their thoughts and to express themselves clearly both orally and in writing. At the same time a journalist has to be tactful, confident and organized. They must have the ability to sift relevant facts form the irrelevant. The ability to accept criticism and willingness to do considerable rewriting are also necessary. Employers, analyze, situations, work in and build teams and above all communication with clarity and with empathy using a variety of media resources.


Semester-1

Paper-1 Principles of Communication
Paper-2 Global Comparative Media
Paper-3 Information Technology
Paper-4 History & Industry of Mass Communication
Paper-5 Communication & Soft Skills
Paper-6 Practical

Semester-2

Paper-1 Mass Communication: Concepts and Processes
Paper-2 Print Media & Photo Journalism
Paper-3 Reporting & Editing
Paper-4 Communication Skills
Paper-5 Computer Application for Journalism
Paper-6 Practical

Semester-3

Paper-1 Reporting Techniques & Skills
Paper-2 Editing: Concepts & Processes
Paper-3 Reporting & Editing Lab
Paper-4 TV Journalism & Programme Formats
Paper-5 Television Production: Idea to Screen
Paper-6 Practical

Semester-4

Paper-1 Basics of Camera, Lights and Sound
Paper-2 Advertising: Concepts and Principles
Paper-3 Advertising through Print, Radio & Television
Paper-4 Press Lows and Media Ethics
Paper-5 Television Production Lab
Paper-6 Operation and Handling of Video Equipments
Paper-7 Practical

Semester-5

Paper-1 Event Management: Principles & Methods
Paper-2 Organization and Management
Paper-3 Research Methodologies for Media
Paper-4 Cyber Journalism
Paper-5 Public Relations
Paper-6 Practical

Semester-6

Paper-1 World Media Scenario
Paper-2 Contemporary Media Technology
Paper-3 Research Methodologies for Media
Paper-4 Radio
Paper-5 Government Information System
Paper-6 Project Report
Paper-7 Practical