B.Sc. Mass Communication, Advertising & JournalismiLEAD: Institute of Leadership,Entrepreneurship& Development
This specialized B.Sc. Mass Communication, Advertising & Journalism program will train the applicants for an over view of the media & communications field, with specializing emphasis in the last sems (3rd Year). This will train a student to make entry level in Advertising, Print and Broad cast Journalism & Communications job(P.R., Events, & Publishing) and qualified for proper Master or MPhil papers.
The BSc. Three Year Degree programme is being provided by Punjab Tech. Univ. (P.T.U.) and will be supplemented with different certificate program from I.LEAD, some of them are as follows.
Rules in Communications
Worldwide Comparative Media
Past and field of Mass Communications
Communications and Soft Skill
Mass Communications: Concept and Process
Print Media and Photo Journalism
Reporting and Editing 1
Computer Applications for Journalism
Reporting Technique and Skill
Editing: Concept and Process
Reporting and Editing Labs
T.V. Journalism and Programming Format
Television productions: Ideas to Screen
Fundamentals of Camera, Light and Sound
Advertising: Concept and Principal
Advertising through Print, Radio and Television
Press Law and Media Ethics
Television Production labs
Operation & to handle of Video Equipments
Event managing: Rules and method
Organization and Management
Researchs Method for Media
Worldwide Media Scene
Current Media Technologies
Govt. information Systems
The center will give all program and work shop material and core textbook for the program.
The center will give P.C./Notebook or Digital Camcorder for the student.