B.Sc in Mass Communication Journalism & Advertising

The curriculum is an in depth curriculum spread-over three-years wherein the applicant obtains to study all the different features of media & communication. The curriculum gets ready candidates for futures in Advertising; Journalism; & mass-communication. Candidates will utilize their training to work in regions like newspaper, magazines, radios, TV, the World-Wide-Web, public relation, publication designs, photo-journalism, & media research. The effort is also to expose the knowledge of advertising of fundamentals, ideas, & observation & jargon by implementing to abridge & enlighten them in as people friendly terms as probable. In this 3 year curriculum, applicants expand the general skills needed for planning, making, & implementing marketing communication activities. These indulge conceptualization, copywriting, layouts, production, & media-selection. Applicants study the areas of advertising in the marketing-mix, while practicing their imaginative & client service skill in work-shops, with the applicant newspaper, & with the candidate agency. The curriculum integrates the growth of specialized skill with hypothetical deliberation of the position of the media in society.