B.A in Travel and TourismUniversity of Delhi
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- New delhi
B.A in Travel and Tourism
Unit - I - Conceptual Framework of Tourism 12
Travelers, excursionist, tourists/visitors.
Tourism and tourist - domestic and international.
The dynamics of definitions.
Tourism product and its characteristics.
Tourism through the ages.
Unit - II - The Construct of Tourism - Objects of Tourism 12
Types and forms of tourism.
Motivations for tourism.
Tourism as an object of pleasure:
Scenic beauty, health and leisure.
Tourism as a preserver of heritage:
Historical and religious sites.
Tourism as an object of culture:
Holiday seasons. Tourism as a social habit
Tourism as a means of globalization:
Theme of integration and identity.
Unit - III - Issues and Problems 12
Infrastructure and super-structure.
Levels of Study.
Global: International concerns, problems and organizations -
WTO,IATA and ICAO
Macro: National concerns and problems and organizations - Ministry
of Tourism and ITDC.
Meso: Local concerns and problems.
Micro: Enterprise level concerns and problems.
Unit - IV - General Effects of Tourism 12
Social, cultural and ecological effects.
Nation building - appreciation of language, dress, food and
Information flows - travelogues.
Removal of barriers - flow of goods.
Conflicts - cultural shock.
Unit - V - Tourism resource potential of India 46
Geography and tourism.
Ancient, medieval and modern architecture.
Schools of painting.
Classical dances and dance styles.
Schools of music.
PAPER II : Toursim Marketing and Travel Agency Business
Unit - I - Tourism Product and Pricing
Unit - II - Tourism Promotion
Unit - III - Tour Packaging
Unit - IV - Travel Agency Business
Unit - V - Transportation and Accommodation
PAPER III : Economics of Tourism Industry
Unit - I - Theory of Consumer Behavior: As Applied to travel
Unit II - Market and non-market analysis
Unit - III - Nature of the tourism firm
Unit - IV - Tourism as an industry
Unit - V - Government policies and effective tourism development
PAPER IV: Management of Tourism and Travel Business