Bachelor in Mass Media
Bachelor
In Mumbai
Description
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Type
Bachelor
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Location
Mumbai
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Duration
3 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The course is for 6 Semesters spread over 3 years. The Course shall consist of 36 Theory papers and an internship of 4 weeks duration.
Course content:
First Year
First Semester: 6 Papers
1.1 Effective Communication Skills I
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Introduction to 20th Century World History
1.5 Introduction to Sociology
1.6 Economics
Second Semester: 6 Papers
2.1 Effective Communication Skills 2
2.2 Political Concepts & Indian Political Systems
2.3 Principles of Marketing
2.4 Introduction to Psychology
2.5 Principles of Management
2.6 Introduction to Literature in English
Second Year
Third Semester : 6 Papers
3.1 Introduction to Creative Writing
3.2 Introduction to Culture Studies
3.3 Introduction to Public Relations
3.4 Introduction to Media Studies
3.5 Understanding Cinema
3.6 Advanced Computers
Fourth Semester : 6 Papers
4.1 Introduction to Advertising
4.2 Introduction to Journalism
4.3 Print Production and Photography
4.4 Radio and Television
4.5 Mass Media Research
4.6 Organisational Behaviour
Third Year
Fifth Semester : 6 Papers
5.1 Advertising in Contemporary Society
5.2 Copywriting
5.3 Advertising Design
5.4 Consumer Behaviour
5.5 Media Planning and Buying
5.6 Brand Buying
OR
5.1 Reporting
5.2 Editing
5.3 Feature and Opinion
5.4 Journalism and Public Opinion
5.5 Indian Regional Journalism
5.6 Niche and Magazine Journalism 1
Sixth Semester : 6 Papers
6.1 Advertising and Marketing Research
6.2 Legal Environment and Advertising Ethics
6.3 Financial Management for Mrkt. & Advt.
6.4 Agency Management
6.5 The Principles & Practice of Direct Marketing
6.6 Contemporary Issues
OR
6.1 Journalistic Laws and Ethics
6.2 Broadcast Journalism
6.3 Niche Journalism
6.4 Internet and issue in Global media
6.5 New Media Management
6.6 Contemporary Issues
Bachelor in Mass Media