Bachelor in Mass Media

L.S. RAHEJA COLLEGE OF ARTS AND COMMERCE
In Mumbai

Price on request
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Important information

  • Bachelor
  • Mumbai
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Juhu road, Santacruz (West), 400054, Maharashtra, India
See map

Course programme

The course is for 6 Semesters spread over 3 years. The Course shall consist of 36 Theory papers and an internship of 4 weeks duration.

Course content:

First Year
First Semester: 6 Papers
1.1 Effective Communication Skills I
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Introduction to 20th Century World History
1.5 Introduction to Sociology
1.6 Economics

Second Semester: 6 Papers
2.1 Effective Communication Skills 2
2.2 Political Concepts & Indian Political Systems
2.3 Principles of Marketing
2.4 Introduction to Psychology
2.5 Principles of Management
2.6 Introduction to Literature in English

Second Year
Third Semester : 6 Papers
3.1 Introduction to Creative Writing
3.2 Introduction to Culture Studies
3.3 Introduction to Public Relations
3.4 Introduction to Media Studies
3.5 Understanding Cinema
3.6 Advanced Computers

Fourth Semester : 6 Papers
4.1 Introduction to Advertising
4.2 Introduction to Journalism
4.3 Print Production and Photography
4.4 Radio and Television
4.5 Mass Media Research
4.6 Organisational Behaviour

Third Year
Fifth Semester : 6 Papers
5.1 Advertising in Contemporary Society
5.2 Copywriting
5.3 Advertising Design
5.4 Consumer Behaviour
5.5 Media Planning and Buying
5.6 Brand Buying
OR
5.1 Reporting
5.2 Editing
5.3 Feature and Opinion
5.4 Journalism and Public Opinion
5.5 Indian Regional Journalism
5.6 Niche and Magazine Journalism 1

Sixth Semester : 6 Papers
6.1 Advertising and Marketing Research
6.2 Legal Environment and Advertising Ethics
6.3 Financial Management for Mrkt. & Advt.
6.4 Agency Management
6.5 The Principles & Practice of Direct Marketing
6.6 Contemporary Issues
OR
6.1 Journalistic Laws and Ethics
6.2 Broadcast Journalism
6.3 Niche Journalism
6.4 Internet and issue in Global media
6.5 New Media Management
6.6 Contemporary Issues


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