Bachelor of Business Administration

The Pearl School of Business BBA offers the art and craft of modern business to students who desire to build their careers in Business and Management and aspire to succeed in the high-performing domestic and multinational organizations or start their own enterprises. The programme has a unique integrated curriculum, oriented to the needs of global industry and start-up enterprises. Developed in partnership with leading international business schools and delivered by world class faculty, it blends entrepreneurial mindset, creativity, social responsibility and ethics.


The PSB BBA is an international programme of the highest quality, leading to the award of Bachelor's Degree of Nottingham Trent University (NTU), UK which is rated highly for Quality Standards in the UK and is ranked number one in graduate employment.

The entire programme has been designed by the PSB faculty in collaboration with Babson College, USA. Babson College has one of the most distinguished BBA programmes with an emphasis on Entrepreneurship. This programme has been consistently rated as the No. 1 programme in the USA every time the ranking has taken place since 1995 by US & World Report.

PSB has also entered into strategic alliance with Shri Ram College of Commerce (SRCC) which is acclaimed as one of the most distinguished college for commerce education in the country. There would be faculty exchange between SRCC and PSB to impart specialized knowledge to the students.

The distinctive BBA of PSB gives opportunities for extensive contacts with global business, service and consulting firms and entrepreneurs which will ultimately provide competitive advantage to Pearl School of Business students.


PSB BBA is an honours course in business administration. It is a three-year full-time programme at undergraduate level. It helps students to be able to intelligently execute business functions and analyse business situations more creatively. Successful candidates would be awarded BBA degree from Nottingham Trent University (NTU), UK. NTU is rated highly for its Quality Standards in the UK and ranked number one in graduate employment. NTU accredited degree is internationally acceptable.

BBA graduates become professional executives or entrepreneurs in service organizations like banks, civil aviation companies, retail businesses, tours and travels, fashion etc., SMEs and in manufacturing companies.

The degree is awarded by Nottingham Trent University (ntu) of UK. NTU is rated as an 'A' grade institution by the Quality Assurance Agency (QAA) of UK and its degrees have acceptance all over the world. Association of Indian Universities (AIU) has given equivalence to the degrees of ntu.



Course Structure

First Semester

Module Title Courses Credits

310 Basic Enterprise Concepts 3101 Economics of the Firm 7
3102 Accounting for Business 7
3103 Business Statistics 6


311 Enterprise Theories 3111 Entrepreneurship 7
3112 Finance for Business 7
3113 Marketing Products and 6
Services





312 Executive Skills-1 3121 IT Skills 7
3122 Written Communication 7
3123 Oral Communication 6




313 Business & Society 3131 History of Business in India
3132 Sociology of Work, Knowledge and Technology
3133 Philosophy & Culture

314 Business & Technology 3141 Scientific Method 7
3142 Technology for Development 7
3143 Environment and Ecology 6



315 Organization of Business 3151 Forms of Business 7
3152 Business Models 7
3153 Organization Structure 6





Second Semester

Module Title Courses Credits

320 Global Environment 3201 Commercial Geography 7
3202 International Trade Concepts 7
3203 International Trade - 6
Institutions



321 Business Environment 3211 Macro Economics 7
3212 Theories of Competition and
Strategy 7
3213 Regulatory Environment 6



322 Executive Skills-2 3221 Decision Making 7
3222 Team Work 7
3223 Personal Selling 6




323 Business in India 3231 Contracts: Concept and Legislation 7
3232 Jt Stock Co.: Concept and Legislation 7
3233 Consumer Protection Acts 6



324 Technological Advancement 3241 Basic Concepts of Research 7
3242 Information Communication Technology and Impact on Business 7
3243 Intellectual Property Rights 6



325 Scale and Organization 3251 Management of HR 7
3252 Sales and Distribution 7
3253 Financing for Growth 6




Third Semester


Module Title Courses Credits

330 Business Analysis 3301 Capital and Technology Investment 7
3302 Project Financing 7
3303 Market Analysis 6


331 Global Business 3311 Forms of International Business 7
3312 Forex Management 7
3313 International Marketing 6


332 Executive Skills-3 3321 Conflict Management 7
3322 Negotiations 7
3323 Career Planning 6


333 Business Leadership 3331 Business Houses in India 7
3332 Business Plan for Start-ups 7
3333 Theories of Leadership 6


334 Technology 3341 New Product Development 7
3342 ERP and CRM 7
3343 Innovations in Product, Service and
Process 6


335 Change & Transformation 3351 Indian Political Environment 7
3352 Indian Socio-economic Environment 7
3353 Organisation Culture 6