Bachelor of Business Management:Marketing

Acharya Institutes
In Bangalore

Price on request
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Important information

  • Bachelor
  • Bangalore
  • Duration:
    3 Years

Important information

Where and when

Starts Location
On request
Acharya Institutes Soldevanahalli Hesarghatta Road, 560090, Karnataka, India
See map

Frequent Asked Questions

· Requirements

Pass in Pre University / Higher Secondary / 10+2 / ‘A’ Level or equivalent of any recognised Board or Council in any discipline. Marks obtained at the qualifying examination shall normally be the basis of admission.

Course programme

In order to make the BBM programme more relevant to the needs of the business and industry project reports, industrial study tours to different organisations are conducted.

Project Reports shall be prepared under the projects coordinator and submitted during the third year.

An industrial training project of 45 days duration will be undertaken in the final year.

Career Scope
The primary purpose of the three year programme of Bachelor in Business Management, is to provide a high quality professional education in business to the youth who wish to:

a. Join Executive positions in industries, business and Non-Government Organisations (NGOs).

b. To serve as business-oriented professionals.

Industrial Study Tour
Candidates participate in an Industrial Study Tour of about a week during the vacation of the second year and prepare a short report on the tour incorporating his/her observations and produce the same at the end of the year.

Course Content
• Fundamentals of Accounting
• Business Management
• Business Mathematics
• Business Economics
• Human Resources Management
• Business Statistics
• Business Environment
• Financial Accounting
• Organisational Behaviour
• Marketing Management
• Business Communication
• Corporate Accounting
• Service Management
• International Business
• Business Law
• Cost Accounting
• Financial Management
• Production & Operations Management
• Computer Application in Business
• Income Tax
• Management Accounting
• Law & Practice of Banking
• Project Management
• Business Research Methods
• Management Information System
• Strategic Management
• Entrepreneurial Development
• Project with Viva Voce

• Human Resources Management
• Human Resource Development
• Industrial Relations
• Labour Law
• Labour Welfare & Social Security

• Product & Sales Management
• Advertising & Media Management
• Consumer Behavior
• Marketing of Industrial Goods

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