Bachelor of Business Management in Marketing Management

GITAM University
In Vishakapatnam

Price on request
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Important information

  • Bachelor
  • Vishakapatnam
  • Duration:
    3 Years
Description

build managerial competence among the students through a blend of theory and practice. develop a portfolio of versatile skills to become effective leaders in the fast changing multinational business environment. inculcate entrepreneurial skills for creating and managing their own enterprise.

Important information
Venues

Where and when

Starts Location
On request
Vishakapatnam
GITAM University, Gandhi Nagar campus, Rushikonda, 530045, Andhra Pradesh, India
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Frequent Asked Questions

· Requirements

A pass in Intermediate/10+2 examination with a minimum of 50% aggregate marks or equivalent grade.

Course programme

Bachelor of Business Management in Marketing Management

Gitam Institute of Management (GIM), a constituent unit of GITAM UNIVERSITY, offers a three-year full time Bachelor of Business Management Programme. This programme aims at providing an in-depth knowledge of all dimensions presently needed in the area of Management. It gives an opportunity to develop a range of highly valued professional skills and opens up avenues for an exciting executive/entrepreneurial career.

the programme of BBM is structured to include courses on various aspects of Management. This entails an in - depth study of 37 core courses in the first eight trimesters of the course and courses in six areas of specialization subjects in VII and VIII trimesters together. In the VI trimester the student has to do a trimester major project work of 10 weeks duration

A student shall opt for any two of the following the elective groups and study two courses in each group in VII and VIII trimesters.

TRIMESTER I


English (WL)
Elements of Sociology
Elements of Psychology
Indian Heritage and Culture
Fundamentals of Business
Elements of Information Technology

TRIMESTER II

Hindi
Oral and Presentation Skills in English
Business Mathematics
Micro economics
Elements of Financial Accounting
Office Automation

TRIMESTER III

Written Analysis and Communication in English
Indian Business Environment
Business Statistics
Advanced Financial Accounting
Macro Economics
Problem Solving & Programming in C
Minor Project (four weeks)

IV TRIMESTER

Principles of Management
Self Awareness and Personality Development
Banking Theory & Practice
Cost Accounting
Environmental Management
Data Base Management Systems
CBA+ SS

V TRIMESTER


Organizational Behavior
Insurance Management
Management Accounting
Legal Aspects of Business
International Business Environment
Visual Programming
CBA

VI TRIMESTER

Operation Management
Human Resource Management
Financial Management
Marketing Management
Research Methodology
Decision Support System
CBA +SS
Minor Project (One Month)
Viva Voce

VII TRIMESTER( Marketing Management)


Income Tax
E-Commerce
Consumer Behavior
Sales & Distribution Management
Management of Advertising
Marketing of Services

VIII TRIMESTER

Entrepreneurship & Small Business
Specialization I Course III
Specialization I Course IV
Specialization II Course III
Specialization II Course IV
CBA & SS
Comprehensive Viva

IX TRIMESTER


Major Project
Viva Voce


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