Bachelor of Mass Media

1) Academic:

A) Name of the Dept. - Bachelor of Mass Media

B) Name of the paper

C) F.Y.Bachelor of Mass Media

Semester - I

• Effective Communication-I

• Fundamentals of Mass Media Communication

• Introduction of Computers

• Land marks in 20th Century History of World, India & Maharashtra

• Introduction to Sociology

• Economics

Semester - II

• Effective Communication

• Political Concepts & System

• Principles of Marketing & Management

• Introduction to Psychology

• Introduction to English Literature

• Translation Skills

D) S.Y.B Bachelor of Mass Media

Semester -III

• Introduction to Creative Writing

• Introduction to Media Studies

• Introduction to Cultural Studies

• Introduction to Public Relations

• Introduction to Understanding Cinema

• Introduction to Advance Computers

Semester - IV

• Mass Media Research

• Organization Behaviour

• Radio and Television

• Print Production & Photography

• Introduction to Advertising

• Introduction to Journalism

E) T.Y. Bachelor of Mass Media

Semester - V

JOURNALISM

• Reporting

• Editing

• Feature and Opinion

• Journalism & Public Opinion

• Indian Regional Journalism

• News paper & Magzine Making

ADEVRTISING

• Advertising in Contemporary Society

• Copy Writing

• Advertising Design

• Consumer Behaviour

• Media Planning & Buying

• Brand Building

Semester - VI

JOURNALISM

• Press Laws & Ethics

• Broadcast Journalism

• Niche and Business Journalism

• Internet * Issues in Global Media

• News Media Management

• Contemporary Issue

ADEVRTISING

• Advertising & Marketing Research

• Legal Environment & Advertising Ethics

• Financial Management for Marketing & Advertising

• Agency Management

• Principles & Practice of Direct Marketing

• Contemporary Issues