Bachelor of Mass Media

KPB Hinduja College of Commerce
In Mumbai

Price on request
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Important information

  • Bachelor
  • Mumbai
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
315, New Charni Road, Mumbai , 400004, Maharashtra, India
See map

Course programme

1) Academic:

A) Name of the Dept. - Bachelor of Mass Media

B) Name of the paper

C) F.Y.Bachelor of Mass Media

Semester - I

  • Effective Communication-I
  • Fundamentals of Mass Media Communication
  • Introduction of Computers

• Land marks in 20th Century History of World, India & Maharashtra

  • Introduction to Sociology
  • Economics


Semester - II

  • Effective Communication
  • Political Concepts & System
  • Principles of Marketing & Management
  • Introduction to Psychology
  • Introduction to English Literature
  • Translation Skills


D) S.Y.B Bachelor of Mass Media

Semester -III

  • Introduction to Creative Writing
  • Introduction to Media Studies
  • Introduction to Cultural Studies
  • Introduction to Public Relations
  • Introduction to Understanding Cinema
  • Introduction to Advance Computers


Semester - IV

  • Mass Media Research
  • Organization Behaviour
  • Radio and Television
  • Print Production & Photography
  • Introduction to Advertising
  • Introduction to Journalism


E) T.Y. Bachelor of Mass Media

Semester - V

JOURNALISM

  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism & Public Opinion
  • Indian Regional Journalism

• News paper & Magzine Making

ADEVRTISING

  • Advertising in Contemporary Society
  • Copy Writing
  • Advertising Design
  • Consumer Behaviour
  • Media Planning & Buying
  • Brand Building


Semester - VI

JOURNALISM

  • Press Laws & Ethics
  • Broadcast Journalism
  • Niche and Business Journalism
  • Internet * Issues in Global Media
  • News Media Management
  • Contemporary Issue


ADEVRTISING

  • Advertising & Marketing Research
  • Legal Environment & Advertising Ethics
  • Financial Management for Marketing & Advertising
  • Agency Management
  • Principles & Practice of Direct Marketing
  • Contemporary Issues

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