BBA in Marketing

Doraha Institute of Management & Technology
In Ludhiana

Price on request
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Important information

  • Bachelor
  • Ludhiana
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ludhiana
Doraha, 141421, Punjab, India
See map

Course programme

BBA in Services Marketing

DIMT Doraha is approved by all India council for Technical Education. It is affiliated to Punjab Technical University.

Course Content:

Semester I

Principles of Management
Business Mathematics
Microeconomics
Organization Behavior
Business Communication - I
Introduction to Computers - I

Semester II

Financial Accounting
Macroeconomics
Business Laws -I
Human Resource Management
Business Communication - II
Introduction to Computers - II

Semester III

Indian Economy
Marketing Management
Cost and Management Accounting
Business Statistics
Production and Operations Management
Seminar

Semester IV

Research Methodology
Financial Management
Consumer Behavior
Business Laws - II
Quality Management
Introduction to Database Management Systems

Semester V

Business Environment
Project Management
Advertising and Sales Management
Marketing Research
Management Information Systems
Seminar on Training Report

Specialization

Corporate Strategy
Entrepreneurship
Services Marketing
Business Laws - III
Banking and Working Capital Management
Project Presentation


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