BBA in Marketing

Usha Martin Academy
In Ranchi

Price on request
You can also call the Study Centre
93048... More
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Important information

  • Bachelor
  • Ranchi
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ranchi
Ranchi Gymkhana Club, Near Bootimore Chowk, Bihar, India
See map

Course programme

Semester 1

Introduction to Modern Business
Basic Business Statistics
Micro Economics
Basic Business Communication
Business Laws
Introduction to Computers
Communication & Soft Skills
Corporate English

Semester 2

Organizational Behavior
Marketing Management
Macro Economics
Basic Accounting
Database System
Seminar
Corporate English



Semester 3

Business Mathematics
Cost Accounting
Logistics Management
Human Resource Management
Production and Operation Management
Information Technology in Management

Semester 4

Research Methodology
Financial Management
Operation Research
Legal Environment of Indian Business
Project Management
Seminar



Semester 5

Business Environment
Entrepreneurship
Specialization Major 1
Specialization Major 2
Specialization Major 3
Training Report

Semester 6

Corporate Strategy
Management Information Systems
Specialization - 3 (major)
Specialization - 4 (major)
Project Report
Seminar


International Marketing
Marketing of Services
Advertising and Sales Promotion
Consumer Behavior
Industrial Marketing
Marketing Research


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