BBA: Marketing
Bachelor
In Kolkata
Description
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Type
Bachelor
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Location
Kolkata
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Duration
3 Years
Facilities
Location
Start date
Start date
About this course
10 +2 in any stream or Equivalent.
Reviews
Course programme
This institute introduces this program in association with the PTU Punjab Technical University. A degree program in management educations is the needed of the hour today as businesses expands across international platform and multinational needed skills management proficient for efficient administrations of multiple business segments. The main focuses is that it is a UGC approved degree program, excellent reference material in SIM Forms, the course content is decided according to the industry specification, Other than Marketing specialization it also includes Specialized subjects like: Finance, Human Resource Management and Information Technology, This program also includes hundred percent job assistance. After doing this program student able to enter in the field of finance, Human resource, banking, Information Technology, Marketing, Research and sales.
It also has the facilities of lateral Entry Program Multi Entry Multi Exit Facility. For this program student should be 12th passes or equal to that. After completing this program student can work as Human Resource Executive, Client Services, Marketing Managers, Markets Research Executive, Event Managers, Finance Managers, Purchase Executive, Production Executive.
Program Content:
Semester - 1
Introduction to Modern Business
Fundamentals Business Statistic
Micro Economic
Fundamental Business Communications
Business Law
Introduction to Computer
Communications and soft Skill
Semester - 2
Organizational Behavior
Marketing Managements
Macro Economic
Fundamental Accounting
Database Systems
Seminar
Semester - 3
Business mathematics
Cost Accountings
Logistics Management
Human Resource management
Production and Operation management
Information Technology in Management
Semester - 4
Research Methodology
Financial Management
Operations Research
Legal Environment of Indian Business
Project Management
Seminar
Semester - 5
Business Environment
Entrepreneurship
Specialization Major 1
Specialization Major 2
Specialization Major 3
Training Report
Semester - 6
Corporate Strategy
Management Information Systems
Specialization - 3 (major)
Specialization - 4 (major)
Project Report
Seminar
Specialisation Groups
Marketing
International Marketing
Marketing of Services
Advertising and Sales Promotion
Consumer Behaviour
Industrial Marketing
Marketing Research
BBA: Marketing