BBA - Marketing & Sales

BBA - Mrk. & Sales

Semester 1

* Management Foundations
* Business Environment
* Micro Economics for Business
* Computers in Management
* Financial Accounting
* Basic Mathematics & Statistical Techniques
* Polity & Society
* English
* Behavioural Science - I
* Foreign Language - I
French
German
Spanish
Japanese
Chinese


Semester 2

* Macro Economics for Business
* Integrated Marketing Communications
* Organizational Behaviour
* Data Base Management System
* Customer Relationship Management
* Environmental Management
* English
* Behavioural Science - II
* Foreign Language - II
French
German
Spanish
Japanese
Chinese


Note: # The students will study English from I semester but final evaluation will be done at the
end of 2nd semester. However continuous evaluation will start from the 1st Semester

SUMMER ASSIGNMENT & PROJECT


Semester 3

* Rural Marketing
* Financial Management
* Management Information System
* Marketing Management - I
* Cost and Management Accounting
* Business Laws
* Communication Skills - I
* Behavioural Science - III
* Foreign Language - III
French
German
Spanish
Japanese
Chinese
* Summer Assignment & Project
(Evaluation)

Semester 4

* Personal Financial Planning
* Marketing Management - II
* Research Methodology & Report Preparation
* Production & Operation Management
* Analytical Skill Building
* System Analysis & Design
* Public Relations & Corporate Image
* Communication Skills - II
* Behavioural Science - IV
* Foreign Language - IV
French
German
Spanish
Japanese
Chinese

SUMMER TRAINING (8 WEEKS)


Semester 5

* Human Resource Management
* Sales & Distribution Management
* Consumer Behaviour
* Service Marketing
* International Marketing
* Communication Skills - III
* Behavioural Science - V
* Foreign Language -V
French
German
Spanish
Japanese
Chinese
* Summer Training (Evaluation)


Semester 6

* Business Policy & Strategic Management
* Entrepreneurship Development
* Brand Management
* Advertising & Sales Promotion
* Retail Management
* Communication Skills - IV
* Behavioural Science - VI
* Foreign Language - VI
French
German
Spanish
Japanese
Chinese
* Dissertation