BSc MarketingAston University
Price on request
- Birmingham (England)
What you'll learn on the course
4 year with integrated placement year / 3 year course without integrated placement year option only available for non-EU students
UCAS Code: N500
A Levels: AAB - ABB
IB: 35/34 points. Minimum scores of 6, 6, 5 at Higher level. Minimum scores of 5 in English and Maths at Standard level.
BTEC, Access & other: BTEC National Diploma DDD. Access to HE students are eligible to apply for this course.
5 GCSE grades A* - C including:
GCSE Maths – grade C
GCSE English – grade C
Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.
Tuition fees: £9,000 (£1,000 during placement year) for UK/EU students
£13,800 for international students
In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages may lie and to ensure that the organisation keeps abreast of, and responds to, market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation.
This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.