BSc In Mass Communication , Advertising & Journalism + Graduate Diploma in Electronic Media ( Radio & TV )

Radio and television broadcasting and the Internet being instantaneous in nature and pervasive in reach, are very powerful means of entertainment, information and education. The process of conveying the contents of radio and television presentations commonly known as broadcasting and worldwide web is akin to sowing seeds and we must keep in mind the adage "as we sow, so shall we reap". There are long term consequences of broadcasting and, therefore, time must be devoted to its study.

Syllabus:

B.Sc. Mass Communication, Advertising & Journalism (Punjab Technical University)

1st SEMESTER

-Principles of Communication-I
-Global Comparative Media
-Information Technology
-History & Industry of Mass Communication
-Communication & Soft Skills
-Practical

2nd SEMESTER

-Mass Communication Concepts and Processes
-Print Media & Photo Journalism
-Reporting & Editing-I
-Communication Skills
-Computer Application for Journalism
-Practical

3rd SEMESTER

-Reporting Techniques & Skills
-Editing: Concepts & Processes
-Reporting & Editing Lab
-TV Journalism & Programme Formats
-Television Production: Idea to Screen
-Practical

4th SEMESTER

-Basic of camera, Lights and Sound
-Advertising: Concepts and Principles
-Advertising through Print, Radio & Television
-Press Laws and Media Ethics
-Television Production Lab
-Operation and Handling of Video Equipment
-Practical

5th SEMESTER

-Event Management: Principles and Methods
-Organization and Management
-Research Methodologies for Media
-Cyber Journalism
-Public Relations
-Practical

6th SEMESTER

-World Media Scenario
-Contemporary Media Technology
-Radio
-Government Information System
-Project Report

ASMS Graduate Level Diploma in Electronic Media (Radio & TV)

1st SEMESTER

-Acting & Presentation
-Studies in Media Language
-Understanding Radio

2nd SEMESTER

-Techniques of Writing for Radio & Producing Radio Programmes
-Still Photography: Theory & Practice
-Cultural Studies & Art Forms

3rd SEMESTER

-Camera & Lighting Techniques
-Understanding Television
-Technique of Writing for Television-I

4th SEMESTER

-Video Editing & Sound Recording
-Television Journalism: Theory & Practice
-Producing & Directing TV Programmes-I

5th SEMESTER

-Understanding New Media
-Techniques of Writing for New Media
-Television Journalism: Theory & Practice

6th SEMESTER

-Producing & Directing TV Programmes-II
-Documentary: Theory & Practice
-Thesis