Build a Brand - University of Cambridge

Digital Business Academy
Online

Free

Important information

  • Course
  • Online
  • When:
    Flexible
Description

What is it about?
Want your business branding to stand out from the crowd? Want to develop a strong brand that gives you a unique identity that resonates with the customers you want to attract and retain? This business branding course will help you to develop a strong and meaningful brand, one that is different from competitors and helps your business really make its mark. You will learn how to go about developing your business’s brand equity and how you can maximise its reach and effectiveness in the marketplace. In addition, you will gain exposure to tools and techniques to evaluate and measure your brand’s effectiveness over time, helping you to manage your brand as your business evolves.

Important information
What are the course objectives?

What will I learn?
How can I determine the key elements of a branding strategy that will help build my business’s brand
How should I build my business’s brand positioning and strategy to stand out in the marketplace and resonate with my customers
How can I develop a short and long term view of how I can leverage my business’s brand to attract and retain customers
How can I put together a communication plan to help build and maximise my brand’s potential
How do I measure how well my start-up brand is performing in the marketplace
How can I use my brand marketing to engage and galvanise all the people working in my organisation

Is this course for me?

Who is it for?
You run your own business or part of a team in a small to medium sized enterprise
You'd like to create a unique brand to give your business stand-out in the market
You want to understand how you can maximise the potential of your brand and how to measure its effectiveness over time

Requirements: Time Required Approximately 10 hours, including exercises in your own time.

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Marketing
Campaign Planning
Brand Management
Branding
Strategy Development
Brand activities
Business
Plan
Brand positioning
Brand

Course programme

What’s involved?

The course comprises of four key elements to get you really thinking about how to build and leverage the power of your brand:

  • You will be exposed to a variety of tools and techniques to help you build your brand plan and strategy with supporting videos and exercises
  • You will hear how other companies have developed and utilised their brand management to achieve business success and gain insights on how you can apply these to your own business
  • You will learn from a cutting-edge marketing start-up and apply their experience of branding to your own business through interactive exercises
  • You will apply learning to your own business’s brand and get started on developing the cutting-edge brand you want