Business Administration Concentration: Marketing

Prince Consultancy
In Chennai

Price on request
You can also call the Study Centre
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Important information

  • Bachelor
  • Chennai
  • Duration:
    2 Years

*Business Administration (Marketing), 2 years-with an optional foundation year. *Business Administration, Bachelor of science, 4 years. ACCT-110 Accounting I. ACCT-111 Accounting II. ACCT-211 Managerial Accounting. BADM-230 Business Law. BADM-234 Organisational Behaviour. BADM-475 Strategy and Business Policy. ECON-261 Principles of Microeconomics. ECON-262 Principles of Macroeconomics. FIN-266.

Important information

Where and when

Starts Location
On request
2/167,East Coast Road, injambakkam, Tamil Nadu, India
See map

Course programme


*Business Administration (Marketing), 2 years-with an optional foundation year
*Business Administration, Bachelor of science, 4 years

ACCT-110 : Accounting I
ACCT-111 : Accounting II
ACCT-211 : Managerial Accounting
BADM-230 : Business Law
BADM-234 : Organisational Behaviour
BADM-475 : Strategy and Business Policy
ECON-261 : Principles of Microeconomics
ECON-262 : Principles of Macroeconomics
FIN-266 : Managerial Finance
IMGT-488 : Operations Management
MGT-281 : Introduction to Management
MKTG-291 : Marketing
BADM-431 : Research Methods in Business
BADM-439 : Senior Stimulation in Business OR
COMP-454 : Information Systems Project OR
BADM-493 : Final year Project

Concentration Electives
MKTG-360 : Selling and Sales Management
MKTG-380 : Marketing of Services
MKTG-390 : E-Commerce
MKTG-393 : Advertising
MKTG-395 : Consumer Behaviour
MKTG-398 : Marketing Research
MKTG-491I :nternational Marketing
MKTG-493 : Strategic Marketing
BADM-250 : International Business
COMM-321 : Public Relations Principles
MKTG-291 : Marketing

Major Electives

Language Expressions
Computer and Maths Electives
Computer Electives
Maths Electives
Liberal Arts Electives
Humanities Electives
Social Sciences Electives

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