Business Management (Marketing) BA Honours

Middlesex University
In London (England)

£ 9,000 - (Rs 7,80,042)
VAT incl.

Important information

  • Bachelor's degree
  • London (England)
  • Duration:
    3 Years
  • When:
    October
Description

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.                    

Important information
What are the course objectives?

Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.



The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations and can choose from a range of exciting work placements to support your career success.

Requirements: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, entrance test, portfolio or audition.

Venues

Where and when

Starts Location
October
London
The Burroughs, NW4 4BT, London, England
See map

What you'll learn on the course

Management
Operations Management
Business and Management
Business Environment
IT
Marketing
HRM
IT Management
Skills and Training
Business
Human Resource management
Business management
Business Game
Leadership
Applied Management

Course programme

In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.

In Year 2 you will study three core modules to understand essential business issues and will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Enterprise and Small Business Marketing.

In your final year you will study two set modules in Strategic Management and Services Marketing. You will also choose two options from specialist marketing modules: E Marketing and Social Media, Public Relations, International Marketing, Consulting in Organisations, Advertising and Promotion, New Venture Management, and also take either a work internship or a research project.

What will you gain?
You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

Stakeholders: their expectations and behaviour
The environment of business and its impact on strategy
Design, production and distribution of products and services
Business resources: acquisition, application and control
Business process: planning, improvement and control
Year 1
Applications and Research in Management (30 Credits) Compulsory
Financial Aspects of Business (30 Credits) Compulsory
Management and Organisations (30 Credits) Compulsory
Marketing Theory and Practice (30 Credits) Compulsory
Year 2
Business Environment (30 Credits) Optional
Operations Management (30 Credits) Optional
Work, Organisation and Society (30 Credits) Compulsory
Brand Management (30 Credits) Optional
Consumer Behaviour (30 Credits) Optional
Entrepreneurship and Small Business Marketing (30 Credits) Optional
Year 3
Services Marketing Management (30 Credits) Optional
Strategic Management (30 Credits) Compulsory
Consulting in Organisations (30 Credits) Optional
Creative Advertising and Promotion (30 Credits) Optional
E Marketing Strategy and Social Media (30 Credits) Compulsory
International Marketing (30 Credits) Compulsory
New Venture Management (30 Credits) Optional
Public Relations and Corporate Reputation Management (30 Credits) Optional
Research Project (30 Credits) Optional
Work Internship (30 Credits) Optional

Additional information

FEES INTERNATIONAL
£11,500 per year