CERTIFICATE COURSE IN E COMMERCE

Objectives: To make a student familiar with the mechanism of conducting business transactions through electronic media.

Learning Outcomes: After completing this course, a student is expected to be able to explain various components of e-commerce, understand the dynamics of e-commerce, appreciate the Internet technology and its utility in commercial activities, understand the methodology of online business dealings using e-commerce infrastructure.

Unit 1. Overview
Concept, features, functions of e-commerce, scope and limitations of e-commerce, e-commerce security.

Unit 2. Fundamental of e-commerce.
Definition, types of e-commerce.

Unit 3. Infrastructure.
Internet and its role in e-commerce, procedure of registering Internet domain, establishing connectivity to Internet, tools and services of Internet, procedure of opening e-mail accounts on Internet, Website and its promotions.

Unit 4. E-Payment.
Transactions through Internet, requirements of e-payment systems, types of online payment systems.

Unit 5. Security of e-commerce.
Setting up Internet security, maintaining secure information, encryption, digital signature and other security measures.

Unit 6. E-Marketing and SMS Marketing.
Impact of e-commerce on market, marketing issues in e-marketing, direct mrketing, one-to-one marketing and SMS Marketing.

Unit 7. E-Ticketing.
Online booking systems, online booking procedure of railways, airlines, tourist and religious places, hotels and entertainment industry.

Unit 8. E-Commerce in India.
State of e-commerce in India, problems and opportunities in e-commerce in India, legal issues, future of e-commerce.