Certificate Course in Mass Communication & Video ProductionGuru Nanak Dev University
Price on request
The Guru Nanak Dev University's Faculty of Arts and Social Science offers Certificate Course in Mass Communication & Video Production course to its students. The course structure for it is as follows:
Communication, Definition, Meaning, Nature Need, Process Function.
Types of Communication (Intrapersonal, Interpersonal, Group & Mass Communication).
7C’s of Communication, Communication Skills – Verbal & Non Verbal.
Language and Society, Barriers of Communication.
Model of Communication : Aristotle, Shannon & Weaver, Wiebur shramm, Lassewell and Berlo.
Traditional Folk Medial and its Role in Electronic Age.
Forms of Mass Communication :
1. Print, its Characteristics (News, Concept, Elements, Types)
2. Audio-Visual, their Characteristics
Difference in Writing News for Print and Audio Visual Media.
Latest Trends (Internet)
Invasion of Satellite Channels
Training in Communication Skills, News Writing, Discussion and Seminars, Computer Practical (Internet), Analysis of Programmes of Audio Visual Media.
Development of Radio, TV, Video, Cinema & Cable in India, Change over the years.
Organs of Information & Broadcasting Ministry : FTII, NFAI, DAVP, Field Publicity, Song & Drama Division, Directorate of Film Festivals. NFDC, RNI, Films Division.
Fundamentals of Hardware of Electronic Media (Studios, Various Machines used, Microphones, Recording Equipment, Live and Recorded Program).
Broadcast Journalism, Basics of News Reporting, Sources, Hard and Soft News, Specialized Reporting.
Fundamentals of Script-Writing (News, Features, Talks, Interviews, Discussion etc.)
Basics of Different Formats for Radio & TV.
Visit to AIR, DD and other Media Organisations.Introduction to Basic Techniques of Production Techniques.
Script Writing for Radio and TV Programmes.