Certificate course in Sales & Marketing in Leadership Environment

The goal of the Sales and Marketing module is not only to help the owner/operator get "the business in the door" and "keep them coming back", but is to focus on the more sophisticated applications of a comprehensive marketing plan as a key tool and strategic management approach to increasing business volumes. This course examines partnering with CRO's to increase your reservations, relationship marketing, creating strategic alliances through branding, bartering strategies, personal sales tactics and considerations, effective advertising approaches, as well, as local and national strategies for developing your marketing.