Certificate Course in SEO MasterANIMATION & DIGITAL MEDIA EDUCATION CENTER
Price on request
- New delhi
Certificate Course in SEO Master
SEO is a strategy of online marketing or a process of optimising a website to rank high in Search Engines to improve the volume and quality of traffics to a web page from major search engines.
The higher a web site ranks in the results of a search, greater are the chance that site will be visited by an user. When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results. Search engines rank websites by the quality of incoming links to a site from other websites. If your website get link from another site then it's a vote for your site in ‘eyes' of search engines. It is really a simple and interesting process that you will enjoy doing yourself. SEO is important not only for the high ranking in search engines but also for the good return on investment.
Learning outcomes Dur: 3 months
Website and Web Technologies volume I
Search Engines volume II
SEO and how it works? volume III
Factors for SEO volume IV
Advanced SEO Techniques volume V
Website and Web Technologies
HTML, Logo and its Importance, Attractive Designs and Patterns, Content Writing and Copyrighting, Call to Action, Copyscape and Duplicate Content Issues, Coding Standards, Usage of all Tags, Larger Website Creation Techniques, CSS
A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Web search engines work by storing information about many web pages, which they retrieve from the html itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) - an automated Web browser which follows every link on the site.
SEO and how it works?
Title, Meta Tags, Heading Tags, Anchor Text, Page Limit Size, Number of links on a page, Site Maps, keyword Research, Search Site Functionality, Store Searched Keywords, Coding Standards, SEO Header and Footer, Image Tag Optimization, Robots.TXT, SEO Site Analysis, website SEO Report.
Factors for SEO
Book marking Page/Site, Favicon.ico, Feedback Form, Testimonials, Refer to your Friend, Add Newsletters, Content Writing, Web Analytics, web 2.0, CMS Software, Blogs and Social Media Sites.
Advanced SEO Techniques
Dynamic Page Optimization, Flash Optimization, URL Rewriting, Advanced Keyword Research, Competitor Research, Localization - Local Optimization, Categorization, Internal Links Structure Bonus: A Project to train real time & refine skills.
Students will have to work with client side projects/ live projects and will have a degree of flexibility in choosing the orientation of their project. Students will work as a team and will be jointly responsible for the planning, conduct and outcome of the project, under the supervision of a member of staff acting as a guide. The project will be a significantly-sized production, with the objective of producing an output reflecting a real world need, together with accompanying documentation.
* Implementation would be based on instructional design principles
* Classroom exercises, quizzes, and home assignments
* Continuous evaluation and feedback during the training
* Student has to pass through a very strong assessment system: Project Training, Practical Test, Theoretical Test, and a discussion (Viva)