Certificate In Internet Marketing Fundamentals Online Course

Courses For Success

Price on request

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Gain the Skills required to Market Your Business Online Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals. By the end of this Certificate In Internet Marketing Fundamentals course, you will be able to: Know how to conduct market research Develop a workable internet marketing campaign Recognise your target market Understand your brand Grasp SEO and website characteristics Find and capture leads
Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion...

Important information

Requirements: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later ...


Where and when

Starts Location

What you'll learn on the course

Internet Marketing
Social Media
IT Management
Skills and Training

Course programme

Module One - Getting Started

Module Two - SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Module Three - Marketing Research

  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience

Module Four - Real Time Marketing

  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media

Module Five - Brand Management

  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed

Module Six - Social Media (Part 1)

  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share

Module Seven - Social Media (Part 2)

  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring

Module Eight - SEO Basics

  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking

Module Nine - Website Characteristics

  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly

Module Ten - Capturing Leads

  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers

Module Eleven - Campaign Characteristics

  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Module Twelve - Wrapping Up

Words from the Wise

  • DAVE NAYLOR - Google loves brands - build one.
  • GREG HARTNETT - Focus on the user, build for the long view, and the money will come.
  • JOAN HOLMAN - You need an information-rich web site and a web site that responds to [customer] needs, whatever they are.
  • CHRIS BAGGOTT - It used to be that if you wanted sophisticated marketing tools, you had to be rich. That's not the case on the Internet. Anyone can compete, just at different levels.