Certificate In Marketing Basics Online Course

Courses For Success

Price on request

Important information

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Get a Better Understanding of Marketing and Grow Your Business Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing. By the end of Certificate In Marketing Basics Online course, you will be able to: Define your market Know the different types of marketing and ways to use them Learn effective ways of communicating with the customer Know how to set marketing goals and strategies Recognise common marketing mistakes and know how to avoid
Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete...

Important information

Requirements: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later ...


Where and when

Starts Location

What you'll learn on the course

Business Marketing

Course programme

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up

Words from the Wise

  • SETH GODIN - Don't find customers for your products; find products for your customers.
  • BARBARA CORCORAN - Every single thing I learned about marketing and building my business, I learned from my mum, and she had never been in the workforce. SHe just had great practical sense.
  • NICOLAS ROEG - Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
  • JOE PULIZZI - Word-of-Mouth marketing has always been important. Toda, it is more important than ever because of the power of the internet.