Certificate In Personal Branding Online Course

Courses For Success
Online

Price on request

Important information

  • Course
  • Online
  • When:
    Flexible
Description

Manage Your Personal Brand To Help You Achieve Your Goals In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success. Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. With our Personal Branding Online Short Course, you will be able to share your vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it. At the end of this Certificate In Personal Branding Online Short Course, you should be able to: Define your image. Control your image. Understand how to sharpen your brand. Use social media appropriately. Manage your brand in a crisis. Develop a professional appearance. Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to online course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Career Builder courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation This course is internationally recognized and...

Important information

Requirements: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later ...

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Management
Branding
Image
Public
Social Media
Media
IT Management

Course programme

Module One: Getting Started

By the end of this course, you will be able to:

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Module Two: Defining Yourself (I)

  • Lesson One: If you Don't, they will
  • Lesson Two: Brand Mantra
  • Lesson Three: Be Real
  • Lesson Four: SWOT Analysis
  • Lesson Five: Case Study

Module Three: Defining  Yourself (II)

  • Lesson One: Pillars
  • Lesson Two: Passions
  • Lesson Three: Define Your Strengths
  • Lesson Four: The Three C's
  • Lesson Five: Case Study

Module Four: Controlling and Developing Your Image

  • Lesson One: Clear and Defined
  • Lesson Two: Consistent Image
  • Lesson Three: It Takes a Commitment
  • Lesson Four: Live it Every Day
  • Lesson Five: Case Study

Module Five: Personal and Professional Influences

  • Lesson One: Corporate and Personal Integration
  • Lesson Two: They Will Influence Each Other
  • Lesson Three: Be a Professional
  • Lesson Four: Build Rapport
  • Lesson Five: Case Study

Module Six: Sharpening Your Brand

  • Lesson One: Blogging
  • Lesson Two: Authenticity is Key
  • Lesson Three: Transparency
  • Lesson Four: Networking
  • Lesson Five: Case Study

Module Seven: Appearance Matters

  • Lesson One: First Impressions
  • Lesson Two: Rise Out of the Crowd
  • Lesson Three: True Reflection
  • Lesson Four: Dress for Success
  • Lesson Five: Case Study

Module Eight: Social Media (I)

  • Lesson One: Needs constant Monitoring
  • Lesson Two: Security
  • Lesson Three: Have an Objective
  • Lesson Four: Promote
  • Lesson Five: Case Study

Module Nine: Social Media Part (II)

  • Lesson One: It's a Tool
  • Lesson Two: Content is King
  • Lesson Three: Have a Gimmick
  • Lesson Four: Don't Ignore any Mentions
  • Lesson Five: Case Study

Module Ten: Brand Management During a Crisis

  • Lesson One: Caught in a Bad Spot
  • Lesson Two: Never Burn a Bridge
  • Lesson Three: Information
  • Lesson Four: Monitor and Respond
  • Lesson Five: Case Study

Module Eleven: Branding Personality Traits

  • Lesson One: Identify Your Unique Values
  • Lesson Two: Be Bold
  • Lesson Three: Think Outside the Box
  • Lesson Four: Fail. Learn. Repeat
  • Lesson Five: Case Study

Module Twelve : Wrapping Up

Words from the Wise

  • Tim Ferriss: Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.
  • Sir Richard Branson: Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
  • Tom Peters: All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
  • Theodore Roosevelt: Believe you can and you’re halfway there.