Certificate Program in Business Management:Marketing

In Mysore

Price on request
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Important information

  • Certificate
  • Mysore

Important information

Where and when

Starts Location
On request
Site No. 1, Chamundi Hill Road, Siddarthanagar Post, MYSORE, 570011, Karnataka, India
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Course programme

Certificate Program in Business Management:Marketing

The Certificate Program in Business Management (CPBM) is intended to be an Executive version of the Post Graduate Diploma in Business Management, the flagship program offered by SDM IMD. This program is designed by the SDM IMD faculty specifically to cater to the requirements of working executives.

The pedagogy is interactive and application oriented in order to ensure participative learning. Rich teaching and industry experience of the faculty matched with excellent infrastructure provide for a wonderful learning experience on the SDM IMD campus. The course aims at imparting cutting-edge knowledge in the areas of Marketing, Finance, Systems, HRM, Business Communication and Operations.

Course Contents
The course contents cover key concepts in each functional area providing the candidates
an opportunity to develop core business skills and competencies in various functional
areas and also imbibe cross-functional skills. Some of the functional areas and topics to
be covered are listed below. These are subject to change based on the recommendations
of the Advisory Board of the Institute.

• Financial Accounting
• Management Accounting
• Corporate Finance
• Introduction to the Securities Market
• Principles of Marketing
• Market Research
• Services Marketing
• Strategic Marketing
• Sales & Distribution Management
• Internet Marketing
• Product Management
• Advertising and Sales Promotion
Human Resource
• Theories of Leadership & Motivation
• Indian Leadership Styles
• Team Development
• Performance and Compensation Management
• Recruitment and Selection
Information Systems
• Information Technology for Management
• Management Information Systems
• IT Strategy
Production and
• Production Management
• Optimizing the supply Chain
• Project and Technology Management
• Strategic Operations Management
• Total Quality Management
Business Policy and
• Strategic framework in an organization
• Key strategic models
• Business Level strategy
• Strategy for growth and value
Communicating at
• Written and spoken Communication
• Presentation Skills
• Interpersonal Communication Skills
Quantitative Methods
and Operations
• Application of Quantitative Techniques in Business
• Probability and probability distributions
• Sampling, estimation and testing of hypothesis
• Introduction to OR in Business
Economics • Demand & revenue Analysis
• Business cycles
• Economic Environment
• Indian Economy
• Global economy & the WTO
Stress Management • Yoga for Stress Relief

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