Certificate programmes in e-empowered Management & Business Administration:Marketing
Certificate
In Mumbai
Description
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Type
Certificate
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Location
Mumbai
Facilities
Location
Start date
Start date
About this course
Graduate in any discipline from a recognised university. Those who are appearing for final examination can also apply. However, they must produce documentary evidence of having passed the examination, on or before the commencement of the programme, failing which their admission will be liable for cancellation and fees will not be refunded. Proficiency in MS Office is pre requisite.
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Course programme
Certificate programmes in e-empowered Management & Business Administration:Marketing
CERTIFICATE I: Introduction to e-Business Management and Administration
(450 Hrs. Class Work + 150 Hrs. Field Work)
CERTIFICATE II: Advanced e-Business Management and Administration
(450 Hrs. Class Work + 150 Hrs. Field Work)
CERTIFICATE III: Strategic e-Marketing / Finance / HR / Systems / Operations (A)
(300 Hrs. Class Work + 150 Hrs. Field Work)
CERTIFICATE IV: Strategic e-Marketing / Finance / HR / Systems / Operations (B)
(300 Hrs. Class Work + 150 Hrs. Field Work)
CERTIFICATE V:Strategic e-Marketing / Finance / HR / Systems / Operations (C)
(300 Hrs. Class Work + 150 Hrs. Field Work)
CERTIFICATE VI: Crossing the Corporate Threshold
After completion of the hours required to be completed for class work plus fieldwork, certificate will be issued for a particular module. There is no compulsion of minimum time for each module. So long as the credits are achieved, the certificate will be issued accordingly. Students collecting all the above certificates will be eligible to get the eMBA certificate.
Foundation Course
* Introduction to Computers
* Introduction to Quantitative Techniques
* Introduction to Accounts
* Introduction to Human Psychology
* Introduction to Economics
* Introduction to Perspective Management (Written Analysis of Cases)
CERTIFICATE I: Introduction to e-Business Management and Administration
1. Perspective Management
2. Managerial Economics
3. Marketing Management - I
4. Business Communication Skills (Theory & Practice)
5. Organisational Behaviour
6. Financial and Cost Accounting
7. Statistics for Management
8. Operations Management
9. SPSS
10. Integration
CERTIFICATE II: Advanced e-Business Management and Administration
11. Legal Aspects of Business
12. Human Resource Management
13. Management Accounting
14. Economic Environment of Business
15. Research Methodology
16. Introduction to e-Commerce
17. Financial Management - I
18. Marketing Applications & Practices
19. Written Analysis of Cases + Integration
CERTIFICATE III: Strategic e-Marketing / Finance / HR / Systems / Operations (A)
Core Subjects :
20. Strategic Management
21. Operation Research
Marketing (Optional Papers)
22. Consumer & Industrial Buyer Behaviour
23. Marketing Research
24. Product Management
25. Service Management
CERTIFICATE IV: Strategic e-Marketing / Finance / HR / Systems / Operations (B)
Core Subjects :
26. Ethics & Corporate Governance / International Economics
27. Management Control Systems / International Economics
Marketing (Optional Papers)
28. Integrated Marketing Communication
29. Brand Management
30. Sales & Distribution & CRM
31. Marketing Strategy
CERTIFICATE V: Strategic e-Marketing / Finance / HR / Systems / Operations (C)
Core Subjects:
32. International Business
33. Business Policy
Marketing (Optional Papers)
34. Retail & Social Marketing
35. International Marketing
36. Media & Entertainment
37. e-Marketing + Business to Business Marketing
CERTIFICATE VI: Crossing the Corporate Threshold
Group A: (Any Two)
1. 1. Model Business Policy for Indian corporates for business growth despite climatic changes to perpetuate business friendly environment and to ensure reduction/elimination of carbon footprint of business.
2. Global Trade Regulatory Institutes - Future of GATT, WTO & beyond
3. Corporate Ethics and Corporate Social Responsibilities as two wheels of modern Indian industry.
4. ASEAN FTA and Impact on Indian Economy/Business
Group B: (Both)
1. Model Code of Conduct in Specialisation.
2. The Future of Consumer in Specialisation.
Certificate programmes in e-empowered Management & Business Administration:Marketing