Certified Web Analytics Masters Course (CWAM)Digital Vidya
- Intensive course
- Online campus
- Virtual classes
- Examinations- physical attendance required
Frequent Asked Questions
· Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Web Analytics Master Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
What you'll learn on the course
Teachers and trainers (1)
Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 2000. He is a Co-founder and CEO of Digital Vidya. Pradeep has personally trained & advised over 1500 professionals including CEOs across Asia in helping them meet their business objectives using Digital Marketing. Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. He’s one of the most sought after speakers in Digital Marketing and his speaking assignments include ad-tech, Search Engine Strategies (USA, India), World Social Media Summit at Kuala Lumpur
·Overview / Introduction of Web Analytics: Learn the basics of Web Analytics, its significance for small, medium and large scale businesses.
·Insights on Google Analytics: Get to know about Google Analytics, how it works, how to create account, profile and who the users are.
·Navigating Google Analytics: This includes information related to basic metrics and main sections of Google Analytics reports.
·Traffic Sources: Know about different sources of generating traffic through campaigns, AdWords, Adsense etc.
·Content: Learn details about website & landing pages’ content, event tracking and much more.
·Visitors: Learn how to get unique visitors, create technical reports, what is benchmarking etc.
·Goals & E-commerce: This includes how to set-up goals, create goal reports and track e-commerce.
·Actionable Insights & the Big Picture: This includes revision of Google Analytics reports and tools, by using resources to create data driven culture.
·Web Analytics Tools
·Making Better Decisions
·Common Mistakes analysts make
·Social Media Analytics: This involves analytics of social media platforms viz. Facebook, Twitter and YouTube etc.
·Social CRM & Analytics: This includes workflow management, sentiment analysis, text analytics etc.