Vskills(Govt. of India initiative) & Digital Vidya

Certified Web Analytics Masters Course (CWAM)

Digital Vidya
Online

Rs 17,061
You can also call the Study Centre
99711... More

Important information

  • Intensive course
  • Intermediate
  • Online
  • Duration:
    1 Month
  • Online campus
  • Virtual classes
  • Examinations- physical attendance required
Description

Web Analytics is that form of Digital Marketing which helps on optimizing, analyzing, reporting and measuring the web pages of any company. It helps you in analyzing your data so as to take good strategic decisions for the company.

Certified Web Analytics Masters Course (CWAM) is a great platform for the participants who wish to develop an expertise and masters in Web Analytics. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Web Analytics.

Few extensive features of this Masters Course in Web Analytics are:

• It is a Vskills (Govt. Of India Initiative) Certified Course.
• It enriches participants with updated content.
• It includes research based internship.
• It enhances participant's skills through weekly assignments and projects.
• Participants get placement assistance after successful completion of the course.
• Due to 24 hours support on discussion forum, participants can get their queries solved at any point of time.

Important information
Venues

Where and when

Starts Location Timetable

Online

Frequent Asked Questions

· Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Web Analytics Master Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

What you'll learn on the course

Marketing
Digital Marketing

Teachers and trainers (1)

PRADEEP CHOPRA
PRADEEP CHOPRA
CEO

Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 2000. He is a Co-founder and CEO of Digital Vidya. Pradeep has personally trained & advised over 1500 professionals including CEOs across Asia in helping them meet their business objectives using Digital Marketing. Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. He’s one of the most sought after speakers in Digital Marketing and his speaking assignments include ad-tech, Search Engine Strategies (USA, India), World Social Media Summit at Kuala Lumpur

Course programme

·Overview / Introduction of Web Analytics: Learn the basics of Web Analytics, its significance for small, medium and large scale businesses.

·Insights on Google Analytics: Get to know about Google Analytics, how it works, how to create account, profile and who the users are.

·Navigating Google Analytics: This includes information related to basic metrics and main sections of Google Analytics reports.

·Traffic Sources: Know about different sources of generating traffic through campaigns, AdWords, Adsense etc.

·Content: Learn details about website & landing pages’ content, event tracking and much more.

·Visitors: Learn how to get unique visitors, create technical reports, what is benchmarking etc.

·Goals & E-commerce: This includes how to set-up goals, create goal reports and track e-commerce.

·Actionable Insights & the Big Picture: This includes revision of Google Analytics reports and tools, by using resources to create data driven culture.

·Web Analytics Tools

·Making Better Decisions

·Summing Up

·Common Mistakes analysts make

·Social Media Analytics: This involves analytics of social media platforms viz. Facebook, Twitter and YouTube etc.

·Social CRM & Analytics: This includes workflow management, sentiment analysis, text analytics etc.


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