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Content Marketing Foundation

simplilearn
Online

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  • Online
Description

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What you'll learn on the course

Marketing

Course programme

Course Preview
  • Introduction to Content Marketing
    • Lesson 1 - Content Marketing Foundations: What is Content Marketing?
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Origins of Content Marketing
      • 1.4 Defining Content Marketing
      • 1.5 Content Marketing Overlap
      • 1.6 Effective Vs. Ineffective
      • 1.7 The No-Strategy Penalty
      • 1.8 Recap & Course Overview
    • Lesson 1 - Content Marketing Foundations: Content Marketing Strategy
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 You Need a Strategy
      • 1.4 Start with Customers
      • 1.5 Your Brand's Story
      • 1.6 Channel Strategy
      • 1.7 Establish Listening Posts
      • 1.8 Measurement is a Must
      • 1.9 Questions Your Plan Must Answer
      • 1.10 Making the "Playbook
      • 1.11 Overcoming Budget Issues
      Lesson 1 - Content Marketing Foundations: Content, Social Media, and SEO—Who Oversees Content Marketing?
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Who Oversees Content Marketing?
      • 1.4 Content & Social Media
      • 1.5 Content & SEO
      • 1.6 Roles & The Customer Journey
      • 1.7 Engagement Model
      • 1.8 Who Is Generation C?
      Lesson 1 - Content Marketing Foundations: Tactics & Creating Content
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Overview
      • 1.4 In-Person Events
      • 1.5 eNewsletters
      • 1.6 Online Videos
      • 1.7 Case Studies
      • 1.8 Webinars & Webcasts
      • 1.9 Social Media (Except Blogs)
      • 1.10 Blogs
      • 1.11 Research Reports
      • 1.12 White Papers
      • 1.13 On-Site Articles
      • 1.14 eBooks
      • 1.15 Mobile Content
      • 1.16 Online Presentations
      • 1.17 Infographics
      • 1.18 Press Releases
      • 1.19 Putting It All Together
      Lesson 1 - Content Marketing Foundations: Social Media Channels
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Overview
      • 1.4 Facebook
      • 1.5 LinkedIn
      • 1.6 YouTube
      • 1.7 Twitter
      • 1.8 The Secret to Highly Shareable Content
      • 1.9 World Cup Example
  • Content Marketing Budget and Measurement
    • Lesson 1 - Content Marketing Foundations: Measurement & Budget
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Overcoming Hurdles
      • 1.4 B2C Goals & Metrics
      • 1.5 B2B Goals & Metrics
      • 1.6 Tying Outputs to Outcomes
      • 1.7 P&G Example
      • 1.8 Conclusion
    • Quiz
    • Course Feedback

    Additional information

    • About Author

      Greg Jarboe, Author, Speaker and Video Marketing Expert
      • Author of “YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO
      • Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation
      • Instructor & faculty at Rutgers Business School

    • What is the course all about?

      Content Marketing is aimed at writing articles to build authority and to generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

      The Content Marketing Foundation course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing content marketing activity as well as how to measure its impact.


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