Corporate Social Investment (CSI) Policy Formulation Communication Implementation Strategy (Diploma-Postgraduate)

Module 1

Organisation: A Definition

Social Organisation

Formal Organisation

Business Organisation

Non-Business Organisation

Collegium: An Introduction

Organisational Authority and Power Structure

Organisational Responsibility

Authority and Power: A Distinction

The Two Facets of Authority

Traditional Authority

Legal Authority

Professional Authority

Organisational Power Centres

Power as a 'Leasing Mechanism

Power as a Resource Base

Knowledge as Power

Module 2

Organisational Objectives

Organisational Objectives - Generally

Business Objectives

Corporate Business Objectives

The Objectives Hierarchy

Corporate Social Objectives

Accountability as an Inescapable Phenomenon

Internal Accountability

Upward Accountability

Downward Accountability

Outward Accountability

Accountability to Owners

Accountability to Sponsors

Accountability to Clients/Customers/ Users

Accountability to Creditors

Accountability to Sector or Industry

Module 3

Communication a Vehicle for Effective Policy Formulation, Dissemination and Implementation

Internal Communication: Facilitating and Exploiting Corporate Initiatives

Defining Communication

Barriers to Effective Communication

Improving Internal Communication Mechanism

Cross Cultural Communication

Communication and Presentation

Corporate Policy Formulation, Dissemination and Implementation

Corporate Policy Formulation

Policy Dissemination

Policy Implementation

Strategy for Policy Implementation

Emergent Policy

Module 4

Corporate Social Investment: An Introduction

Defining Corporate Social Investment

Evolution of Corporate Social Investment

Significance of Corporate Social Investment

Functions of Corporate Social Investment

Types of Corporate Social Investment

Purposes of Corporate Social Investment

Evaluation of Corporate Social Investment

Module 5

The Relationship Between Organisational Key Success Factors (KSF), Key

Performance Indicators (KPI) and Corporate Social Investment (CSI)

Defining Organisational Key Success Factors

Determining an Organisation's Key Success Factors

Defining Key Performance Indicators

Determining Key Performance Indicators

Formulating Key Performance Indicators from Key Success Factors

Relationship Between Key Success Factors and Corporate Social Investment

Module 6

Preparing the Corporate Social Investment Infrastructure

CSI and Business Development

CSI and Legislated Business Development

CSI and Marketing Budget For Social and Environmental Purpo

Economic Value of CSI

CSI Programs in Reality: Success or Failure

CSI Strategy formulation for Implementation

Policy Formation for CSI

Strategy Development: Towards the Implementation of CSI

Communicating CSI

Communicating CSI Internally

Communicating CSI Externally

Calculating Return on CSI

Calculating Rate of Return on CSI

Module 7

Corporate Social Investment as a Survival Imperative

Corporate Social Investment as A New Way of Thinking and Acting

Moving From Corporate Giving To Corporate Social Investing

Extracting Business Value From Social Investment

Which Nonprofits Qualify – And Which Don’t

Making a Declaration For Corporate Social Investing

The CEO Endorsement

The Annual Social Investment Report

Committing to the Corporate Social Investment Model: Part I, Percentages

Committing to the Corporate Social Investment Model: Part II, Strategic Plans

When social investing should be proposed

Building the Management Team For Social Investing

The Day-to-Day Manager

The Power of Corporate-NonProfit Alliances

Module 8

The Importance of Public Relations in Corporate Social Investment (CSI)

Communication in CIS Public Relations

Public Opinion and CIS Public Relations

People Management in CIS Public Relations

Employing Ethics in CIS Public Relations

The Legal Parameter of CIS Public Relations

Research and CIS Public Relations

Print Media Relations in CIS

Electronic Media Relations in CIS

Employee Relations in CIS Public Relations Settings

Multicultural Community Relations in CIS

Government Relations: Enhancing Public Relations Effectiveness in CIS

Consumer or Client Relations in CIS Public Relations

Public Relations Writing in CIS

Public Relations and the Internet in CIS

Integrated Marketing Communications in CIS

Module 9

Defining risk

Contextualising Risk

Formulating Risks Statements

Risk Examples

Non-Risk Examples

Proposal Risk

Performance Risk

Management’s perception and calculation of risk

Risk probability and improbability

The traditional ‘number line’ and traditional risk management calculation

‘ Risk-Improbability Scale Or Continuum’

Understanding risk in organisations

Analyzing and identifying risk in organisations

Developing strategies and approaches to treat and manage risk

What is Risk Management?

Continuous Risk Management Example

Non-Continuous Risk Management Example

Evaluating likely risks and consequences

Assessing the options for accommodating risks

Prioritising risk management efforts

Developing risk management plans

Authorising the implementation of risk management plans

The context of risk management in organisations

The link between Risk Management and Governance arrangements

Risk Management Standards

Module 10

Corporate Governance: Organising for CSI Delivery

Dealing With Legal Compliance

Strategic Projects Management

Risk Management in Practice

case 1: Corporate Social Investment (CSI)

Case 2: Corporate Social Investment (CSI)

Case 3: Corporate Social Investment (CSI)

Case 4: Corporate Social Investment (CSI)

Case 5: Corporate Social Investment (CSI)

Case 6: Corporate Social Investment (CSI)