COURSE IN APPAREL MARKETING & MERCHANDISING

Academy of Fashion & Textile Technology
In Chennai

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Important information

Typology Course
Start Chennai
Duration 1 Year
  • Course
  • Chennai
  • Duration:
    1 Year
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
# 16, Gemini Parsn Complex, 3rd Floor 121, Mount Road, 600006, Tamil Nadu, India
See map
Starts On request
Location
Chennai
# 16, Gemini Parsn Complex, 3rd Floor 121, Mount Road, 600006, Tamil Nadu, India
See map

Course programme

Goal : The training & the assignment done by the applicants assist in having the practical Orientations and in blending the learning-process on a practical field.

Curriculum:

Basics
· Description of Textile
· Description of Fiber.
· Description of Filaments & Staples.
· Classification of Textile.
Rules of Fashion Marketing:
· Description of Marketing
· Essentials of Marketing.
· Description of Organization
· Description of Fashion-Marketing.
· Concept of Marketing
Element of Fashion:
· Description of Fashion.
· Evolution of Fashion.
· Rules of Fashion.
· Basic of Fashion.
· Basic Element of Fashion.
Description to Apparel Merchandising:-
· Description of Apparel field.
· Description of Marketing.
· Description of Market Business Administration.
· Pre Buying Activity.
· Who are Merchandisera?
· Responsibility of a Merchandiser during Productions.
· Tools of a Merchandiser.
· Scope of a Merchandiser & Basic needs.
Market Researches in Fashion Industry:
· Description of Researchs.
· Description of Surveys.
· Description of Marketing Business Administration.
· Features of Marketing.
· Knowledge Production by a Merchandiser.
· Systematic Approvals of Marketing.
Description to Garment Merchandizing :
· FM1051 sorts of Garment.
· Specifications of a Garment.
· Different sort of Market.
· To Detect the Fashion Trends.

Export of Garments :
· Description of Quotas.
· Description of Letter of Credit.
· Description of Commissions.
· Description of Time Delivery Schedules.
· Description of Time Management.
· To Maintain the Delivery Schedules.

Inter-Departmental Relation for Merchandisers :
· Description of Marketing Departments.
· Description of Production Departments.
· How does the Production Department relate to the Dispatch-Department?

Production & Merchandiser :
· Basic Concepts of Production.
· Description of Production Samples.
· Description of On Line Inspections.
· Description of Packing Approvals.
· Description of Ship-ment Sample.

Quality Control/Quality Inspection/Quality Costing:
· Description of Quality-Costing.
· Description of Ratings.
· Description of Commissions.
· Description of Quality Controls.
· Description of Samples.
· Different sort of Samples.
· Description of A.O.Q.L.
· Compressibility Checkers.
· Description of Inspections.
· Different Aspect of Inspections.
· Description of Packing.


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