Course in Digital Marketing 101

Digital marketing is quickly becoming a very significant element in the overall media mix. The course is for marketing and advertisment professional persons to become intimate with the concepts, rules and pattern of digital media prepratoin.

The major topic that often faces many vendors today is where we should be spending our next Rupee digital marketing? Should be on the lookout or on the screen? In online marketing or cellphone? Candidates have to attend this special program and get fully deeply information about this and learn how can we develop media strategy to win.

Know what channels you have to look. What technique and processes needed to improve an efficient online marketing.

More information about the different forms of display advertising, the changing media landscape and how video is soon becoming the most important part of planning of contents

This course will teaches you the concept and importance of the media purchased, property and labor. See the best way to optimize the media passes through the search, display, social and mobile channels.

Attend this extremely interactive program on online marketing preparation and leave with a lot of topics on how to optimize your budget and apply best practices for planning of digital media.

In this program the candidates will learn about following syllabus and course contents

The Indian media Digital Landscape

* Learn about market size, growth and trends
* Understand Digital media consumption
* Cellphone - a new media platform
* Learn about Social media and its impact on brands and many thing

Digital Media planning, buying and implementing

* Learn about the role of publishers, ad exchanges and ad networks
* Develop a strategy for online marketing
* Design and implement a best practice website
* Build credibility using tools such as blogs, online PR, social media, networks etc.
* Offline - Online media integration
* Learn about purchase of property and livestock media

Digital media formats and creative best practices

* Understand IAB banners and rich media formats
* Learn about Videos and Content
* Understand Applications and Widgets
* Learn about the landing page best practices and many things

Digital Media analysis, measurement and reporting

* Understand Digital Media board
* Understand Key Indicators Online
* Consumer online shopping route
* Conduct orientation and many

The Program is made for:
The center offer unique course in Digital Media 101 which is the best starting place for any marketer seeking to gain a speedily and comprehensive knowledge of the digital media landscape. Learn how to develop and make a digital media plan.

* Heads of Marketing
* Marketing Directors
* Marketing managers
* Sells Executives
* Brand Managers
* Brand Executives
* Account Directors
* Creative Directors
* Marketing Consultants
* Digital Sales Executive
* Managers Business Development
* Marketing Directors
* Business Managers
* web strategists
Communication specialists
Marketing Executives
IT managers

Training Course and Results

* Obtain a thorough understanding of the landscape of digital media in India
* Understand the different needs, wants and desires of different audiences using research
* Understand how digital campaign planning, purchasing and implementation of works
* Understand the key indicators and reporting