Course in Industrial Design

Design leaders appreciate how to blend business strategies with ingenuity. Through in-class exercises, guest lectures and full-term project students will learn how to both create value with design, and capture that value within a range of business models. Students will also develop an awareness of the entire product-business ecosystem and how to increase their influence, marketability, and the ability to bring ideas to market. This course focuses on the information gathering, study, and analysis that product designers do to inspire and inform themselves at the start of, and during, the design process.