Course In Marketing Analytics Plus

Analytics Training Institute
In Bangalore

Price on request
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Important information

  • Course
  • Bangalore
  • 24 hours of class
Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
406, 1st Floor, 8th Main, 31st Cross, 4th Block, Jayanagar Bangalore - 560 011, 560011, Karnataka, India
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Course programme

Course in Marketing Analytics Plus offered by Analytics Training Institute focuses on marketing aspects. In this module you will discover how to envisage in addition to compute the efficacy of your selling labors. In this module you will get your hands on experience in the company of spreadsheet based models, promotion metrics, as well as social media dimension tools. . In this module you will be given Business casestudies, which will be covering analytics in produce positioning, advertising resources, forecasting, in addition to other areas. In a globe where marketers are held responsible for consequences, the mastery of marketing analytics is an necessary ready for action benefit. All topics/methodologies will be covered using case studies in various business scenarios. The training will be conducted using SPSS/Statistical and R software.Topics to be covered in this module are as follows Module 1: Marketing Analytics in addition to affiliation with CRM o Brief explanation with reference to marketing plus its diverse elements. o Description on the subject of analytics o Role of Analytics in Marketing Module 2: Segmentation in addition to Targeting o Understanding Segmentation plus its consequence in creating promotion strategies o Objectives as well as skewed segmentation Module 3: Campaign efficacy o Accepting promotion campaign, in addition to their usefulness o Dissimilar type of operation in addition to their examination o Market blend model Module 4: Branding & Customer Perception o Introduction to Brand-Management, Brand-Measurement, Brand-Positioning, Brand Metrics, Brand Asset Valuation, Brand Vitality Assessment, Multi-dimensional Scaling

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